Community Liaison

Community Liaison Overview

• The Community Liaison role focuses on promoting hospice services and building relationships within the healthcare community.
• Engage with physicians, healthcare professionals, and community agencies to foster collaboration and trust.
• Advocate for compassionate, high-quality hospice care through outreach and education efforts.
• Drive census growth by positioning hospice services as the provider of choice in the area.
• Support families during critical moments, explaining hospice services with empathy and professionalism.
• Collaborate with internal teams to ensure seamless service delivery and patient satisfaction.
• Work within a hybrid environment, balancing field visits and administrative tasks effectively.
• Contribute to a mission-driven organization focused on dignity and human connection in end-of-life care.

Community Liaison Key Responsibilities & Duties

• Develop and maintain relationships with referral sources, including physicians and healthcare facilities.
• Conduct outreach activities to promote hospice services and educate the community.
• Collaborate with discharge planners and social workers to facilitate patient transitions to hospice care.
• Lead initial discussions with patients and families, explaining hospice services with compassion.
• Monitor and report on referral growth and census metrics to achieve organizational goals.
• Coordinate with clinical staff to ensure understanding and delivery of hospice services.
• Maintain accurate records of outreach activities and referral sources.
• Participate in community events to enhance visibility and awareness of hospice services.

Community Liaison Job Requirements

• Bachelor’s degree in a related field preferred; equivalent experience may substitute.
• Minimum two years of healthcare sales or marketing experience required.
• Hospice or palliative care marketing experience strongly preferred.
• Proven ability to build and maintain relationships with healthcare professionals.
• Reliable transportation, valid driver’s license, and auto insurance required.
• Strong communication and interpersonal skills to engage diverse audiences.
• Knowledge of local healthcare networks and skilled nursing facilities is advantageous.
• Proficiency in using CRM tools to track outreach activities and referrals.