Director, Paid And Organic Social

Director, Paid and Organic Social Overview

• Lead and evolve the client's social media strategy across paid and organic channels.
• Oversee paid social programs, optimizing spend and targeting for revenue growth.
• Drive impactful creator partnerships to enhance brand awareness and outcomes.
• Develop localized social strategies to amplify community engagement and visibility.
• Utilize analytics and testing to refine social media strategies and performance.
• Collaborate across teams to align social media campaigns with business priorities.
• Champion innovative approaches to audience engagement and brand storytelling.
• Ensure accurate local SEO and reputation management for enhanced visibility.
• Maintain up-to-date knowledge of social media trends and emerging technologies.

Director, Paid and Organic Social Key Responsibilities & Duties

• Develop and lead enterprise-wide social media strategies across paid and organic channels.
• Optimize paid social media programs on platforms like Meta, TikTok, and Pinterest.
• Expand creator and influencer marketing strategies to maximize content reach.
• Direct organic social media strategies, including audience development and engagement.
• Utilize analytics tools to inform strategies and drive measurable outcomes.
• Manage external agencies and vendors, ensuring accountability and innovation.
• Lead localized social initiatives and in-store engagement programs.
• Collaborate with cross-functional teams to align social strategies with enterprise goals.
• Oversee local SEO strategies and reputation management for improved visibility.

Director, Paid and Organic Social Job Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• 10+ years of progressive experience in social media marketing, including paid and organic programs.
• Expertise in social media analytics, content planning, and community management.
• Experience with local SEO, reputation management, and location-based marketing.
• Proficiency in marketing platforms like Adobe Analytics and Google Analytics.
• Meta Blueprint and Google Analytics certifications preferred.
• Strong budget management and performance marketing expertise.
• Exceptional communication, collaboration, and organizational skills.
• Ability to work onsite five days per week in the Bethesda, MD office.