The work of healthcare professionals is essential to all communities. In many settings, doctors rely on medical assistants to deliver consistent, quality healthcare to their patients.

Medical assistants often serve as the first point of contact between healthcare providers and patients. They work directly with doctors to triage patients, take their vital signs, and collect information about their health concerns.

The profession has grown in importance since the onset of the COVID-19 pandemic. Today, medical assistants are highly sought after across a range of healthcare settings, including hospitals, hospice care facilities, nursing homes, dental offices, physical therapy clinics, and more.

What are the job duties of a medical assistant?

According to WebMD, a medical assistant must be able to balance several clinical and administrative duties to succeed in the role. 

The clinical duties of a medical assistant include:

  • Recording symptoms
  • Updating medical history charts
  • Performing basic lab tests
  • Assisting doctors during physical exams
  • Handling prescription refill requests

Examples of administrative duties include:

  • Scheduling appointments
  • Greeting patients
  • Organizing medical records
  • Coding and completing insurance forms
  • Handling billing, bookkeeping, and general office mail

What are the required skills and training?

Because medical assistants work directly with patients and medical records, they must possess the appropriate combination of education and training to work in the medical field.

The educational component may require up to two years of school. Interested students can apply to accredited programs through vocational schools, universities, and junior colleges. Most programs are split up into three segments: administrative education, clinical education, and an externship at an approved healthcare facility.

While medical assistants themselves do not need to be certified to work in the healthcare field, many choose to pursue a certification, e.g. through the American Association of Medical Assistants. Certifications demonstrate expertise and can expand future career options for medical assistants.

Why should you consider a career as a medical assistant?

Medical assistants are an invaluable resource to healthcare providers across the board. Not only is the work crucial to the field, it is also extremely fulfilling.

Although medical assistants cannot give medical advice, they do work directly with both doctors and patients. Thus, the role provides a good starting point to explore additional career paths in healthcare, including nursing, medical coding, and healthcare administration.

What’s next?

Green Key Healthcare recruiters are committed to matching the best healthcare professionals to the right opportunities to help unlock potential in your career, teams, and patient care. Visit our jobs board to begin your healthcare job search today.

Mar 21, 2024

Tips for Creating Effective Corporate Videos for Social Media

In a previous article, we explored the definition of corporate video and delved into its numerous benefits for businesses looking to engage with their audience on social media. Now that we understand the importance of corporate videos, let’s dive deeper into how you can create impactful videos that resonate with your audience and drive results on social media platforms.

Know your audience

Building on the foundation of understanding your audience, take the time to delve deeper into their preferences, interests, and behaviors. What type of content resonates with them? What challenges are they facing? Tailor your video content to address their specific needs and pinpoints.

Keep it concise

With the abundance of content vying for attention social media feeds, it’s essential to keep your corporate videos concise and focused. According to LinkedIn, “…less is more. Keep your videos short, and avoid making them too long or complicated. The ideal length of a video is between 30 seconds to two minutes.”

Craft a Compelling Story

Great corporate videos go beyond mere promotion and tell a story that captivates viewers and evokes emotion. Whether it’s sharing a customer success story, highlighting your company’s values, or showcasing the impact of your products or services, storytelling can help forge a deeper connection with your audience.

Prioritize Quality

Invest in high quality production equipment and ensure that your videos are well-shot, well-lit, and well-edited. Quality matters, and poor production values can detract from your message and undermine your brand’s credibility.

Include a Strong Call to Action

LinkedIn notes, “Every corporate video should have a call-to-action (CTA). This could be asking viewers to visit your website, sign up for a newsletter, or follow you on social media. Make sure that your CTA is clear and that it aligns with the goal of your corporate video.”

By following these tips and best practices, you can create effective corporate videos that resonate with your audience, drive engagement, and ultimately, achieve your business objectives on social media. With careful planning, creativity, and a focus on delivering value, your corporate videos can become powerful tools for building brand awareness, fostering customer loyalty, and driving business growth.