06Jun

A smart, forward-thinking tech team is at the center of every successful company. It’s an industry that is constantly evolving and delivering real impact – even during a pandemic.

According to data published by CompTIA, the unemployment rate for tech occupations stood at 1.5% in July 2021 – less than a third of the national average at the time. With the great rehiring now in full swing, tech companies can expect these low numbers to manifest in a candidate-driven IT job market.

“Over the last 18 months, we’ve seen a drastic increase of the demand for technology professionals across all skillsets both on a direct hire and consulting basis. With such an incredibly low unemployment rate in IT, it has ultimately created a candidate-driven employment market,” says Matt Schirano, Executive Director of Recruitment at Green Key IT.

What can companies do to remain competitive in a candidate-driven tech market?

As companies adjust to the post-pandemic workplace, they must also reevaluate where and how they spend their money.

“The move towards new remote and hybrid working arrangements, new spending priorities for businesses around IT infrastructure, automation and the huge shift to online retail are likely to provide a long-term boost to sales and investment in the tech sector,” says Bina Mehta, Chair of KPMG.

The events of the last year-and-a-half have paved the digital transformation of work. To remain competitive in this new market, companies should seek to hire back-end IT professionals who can push new strategies forward.

This means hiring more DevOps professionals, namely those skilled in cloud computing, cybersecurity, and infrastructure automation. 

So, what does this mean for tech job seekers?

Today’s tech market resembles the pre-pandemic state of more open positions than candidates. The difference? Skills.

“After everything we went through in 2020, 2021 is sure to be a year of continued adjustments and accelerated digital transformation. To keep up, IT pros must actively seek IT skills that are in high demand,” writes Jessalyn Madden for CompTIA.

In July 2021, IT support, systems analysts, and web developers were among the top tech job postings in the U.S.

PositionNumber of Openings in July 2021
Software developers, applications99,012
Emerging tech, data, and others90,807
IT support specialists28,090
Systems analysts21,289
Web developers16,521
Source: https://www.comptia.org/content/tech-jobs-report

Candidates can position themselves for these top tech roles by leveling up their tech skillsets. Skills of particular interest to employers hiring in the post-pandemic workforce are:

  • Cloud computing

Demand for skills such as configuration, deployment, cloud service security, management, and troubleshooting have skyrocketed because of capital expenditures during the COVID-19 pandemic.

  • Cybersecurity 

Remote workplaces make companies vulnerable to cybercrime. To prevent these attacks, employers are seeking professionals armed with risk identification and management skills.

  • Automation

“Automation boosts efficiency, which is exactly what many companies need in the wake of the current global health crisis,” says Madden.

Professionals who seek to make an impact in this arena should refine their virtualization, cybersecurity, and troubleshooting skills.

How can we help?

In order to hire top talent in today’s tech market, companies must actively recruit candidates. Green Key Information Technology is entrenched in the industry to have a precise knowledge of the current and emerging needs of IT professionals and the organizations they support. Reach out to our powerhouse IT recruiting teamtoday!

And job seekers, we’ve got you covered too. Visit https://www.greenkeyllc.com/jobs/ and select Information Technology from the practice area drop-down menu to get connected with a recruiter today.

Mar 21, 2024

Tips for Creating Effective Corporate Videos for Social Media

In a previous article, we explored the definition of corporate video and delved into its numerous benefits for businesses looking to engage with their audience on social media. Now that we understand the importance of corporate videos, let’s dive deeper into how you can create impactful videos that resonate with your audience and drive results on social media platforms.

Know your audience

Building on the foundation of understanding your audience, take the time to delve deeper into their preferences, interests, and behaviors. What type of content resonates with them? What challenges are they facing? Tailor your video content to address their specific needs and pinpoints.

Keep it concise

With the abundance of content vying for attention social media feeds, it’s essential to keep your corporate videos concise and focused. According to LinkedIn, “…less is more. Keep your videos short, and avoid making them too long or complicated. The ideal length of a video is between 30 seconds to two minutes.”

Craft a Compelling Story

Great corporate videos go beyond mere promotion and tell a story that captivates viewers and evokes emotion. Whether it’s sharing a customer success story, highlighting your company’s values, or showcasing the impact of your products or services, storytelling can help forge a deeper connection with your audience.

Prioritize Quality

Invest in high quality production equipment and ensure that your videos are well-shot, well-lit, and well-edited. Quality matters, and poor production values can detract from your message and undermine your brand’s credibility.

Include a Strong Call to Action

LinkedIn notes, “Every corporate video should have a call-to-action (CTA). This could be asking viewers to visit your website, sign up for a newsletter, or follow you on social media. Make sure that your CTA is clear and that it aligns with the goal of your corporate video.”

By following these tips and best practices, you can create effective corporate videos that resonate with your audience, drive engagement, and ultimately, achieve your business objectives on social media. With careful planning, creativity, and a focus on delivering value, your corporate videos can become powerful tools for building brand awareness, fostering customer loyalty, and driving business growth.

Jun 6, 2023

Tips for a Successful Job Search This Summer

Are you in the market for a new job this summer? If so, you might want to factor summer vacation into your job search strategy.

After over a year of remote work and social distancing, the world is slowly but surely returning to normal. As COVID-19 vaccinations become increasingly available and travel restrictions loosen up, we can expect to see more workers taking time off this summer.

Just this past July 4 weekend, nearly 50 million Americans traveled for the holiday, up 40% from 2020 and only 2.5% below the record set in 2019.

While the return of summer vacation is great news for those of us who had to cancel our plans last summer, it can create more obstacles for job seekers during this time.

“With all of those people traveling soon and throughout the summer, it’s bound to disrupt some hiring processes as recruiters, talent professionals and hiring managers take time off to relax,” writes Andrew Seaman, Senior Editor for Job Search & Careers at LinkedIn News.

Does that mean job seekers should put their search on hold for the summer? 

Not necessarily! 

However, it is important for job seekers to revamp their strategy during this time. In his latest article, Seaman highlights several key recommendations from hiring experts. Here are our top three:

1. Keep going

The waiting game is one of the most stressful parts of the job search, and summer can certainly extend this period. The slower pace of hiring processes this summer might discourage active candidates from applying to roles but this will only lead to missed opportunities.

“You must keep your job search going so you don’t miss out on opportunities. Otherwise, people who jump into their searches during the summer or those who do keep going will gain an advantage,” says Seaman.

2. Follow up

Longer response times don’t equate to a rejected application. Recruiters and talent professionals will eventually return to the office and once they do, they will pick up right where they left off. 

Career consultant Jessica Williams touches on the importance of the follow-up email, urging job seekers to be particularly mindful of the following for their job applications:

  • The date the application was submitted
  • Who the application was sent to
  • If the contact sent out an out-of-office reply, their return-to-office date 

“Set a reminder on your phone and create a laid out follow up email to be sent on that date. This way you’re ahead of the follow up and you don’t have to stress,” writes Williams.

3. Reevaluate your job search

Slow periods are a great time for candidates to research roles in new industries and develop new skillsets. They’re also the perfect time to network. 

“Research other industries/companies that you are interested in and create a targeted job search strategy by creating a list and identify key players you can proactively network with,” writes career coach and recruiter June Caloroso.

What’s next?

Someone else’s vacation should never get in the way of your career goals. Green Key is here to support your search. Yes, even in the middle of summer. 

In fact, we’re posting more jobs for you to check out every day. Take a look for yourself: https://greenkeyllc.com/jobs/