06Jun

Returning to school is a huge decision that many adults consider at some point in their career. There are many benefits to going back to school, whether to earn your undergraduate degree, a master’s degree, or even a certification. However, juggling school as a working professional, especially if you have children or other responsibilities, can be challenging. The process can seem daunting and you may not be sure if this path is for you. There are several factors to weight when making this heavy decision.

What are your goals?

Right off the bat, you want to identify what your goals are when deciding to head back to school. Knowing what you want to accomplish with further education will help to make further steps and search for specific programs. For instance, if you want to advance in your current career, you might consider a Master’s degree. Changing careers completely might require a new Bachelor’s degree or certification in that field. Having career goals in mind will help make future decisions on which programs align with those requirements and qualifications.

Consider the class schedule

Most adults returning to school are also working full time. Many even have children and families to take care of on top of that. It’s important to understand from the beginning what type of class schedule you are able to handle. Fortunately, the COVID-19 pandemic has allowed many educational programs to go virtual, allowing students to earn their degree online. Night classes and part-time courses are also options to consider. It may take longer to earn the degree, but the flexibility of different programs nowadays is a huge plus. From the beginning, be sure to determine what kind of schedule will work for you.

Make a financial plan

Education is expensive; there’s no getting around that. Tuition, textbooks, and commutes all play a factor when figuring out a financial plan. Many universities will offer loans and financial aid. Be sure to do your research and apply to scholarships if applicable. You’ll want to establish which programs and schools are realistic for you financially.

Meet with an academic advisor

Goodwin University in Connecticut advises speaking with a professional in order to begin networking and learning more. They say, ” An admissions counselor or academic advisor can help you through any difficulties such as getting financial aid, re-enrollment and transferring credit, inflexible class scheduling, poor study skills. They can also counsel you in career direction and help you create an academic plan. This is a key step when starting the enrollment process and carving your path towards your degree.”

In the end, going back to school looks different for everyone. It takes a lot of consideration of several different factors. Knowing what works for you and your lifestyle is crucial before beginning this journey. Should you ultimately decide to return, take advantage of all the opportunities further education allows and always think through your choices.

Jan 30, 2024

Tips to Cultivate a Compelling Employer Brand

The hiring market has been dynamic, but the significance of a strong employer brand has remains constant. A robust employer brand is crucial for attracting and retaining talent in a competitive market.

What is employer branding?

According to LinkedIn, “Employer branding is how you proactively manage your employer brand to market your company to desired job seekers. You can do this by showcasing your organization’s unique cultural differentiators and amplifying them to position your company as a desirable place to work.”

Tips to Cultivate a Compelling Employer Brand

In another article, LinkedIn shared ways to enhance employer brand, “Whether you’re focused on attracting qualified candidates or retaining the talent you already have, employer branding can be the make-or-break factor in navigating a topsy-turvy talent market. Surveys have shown that 86% of people would not apply to, or continue working for, a company with a bad reputation — and your employer brand is your reputation among both current and future employees.”

  • Streamline Application Process: Make the application process quick and easy by simplifying steps, avoiding unnecessary details.
  • Highlight Flexible Work Opportunities: emphasize remote and hybrid work options on your career pages and LinkedIn page. Make it easier for candidates to search for flexible opportunities.
  • Optimize Company LinkedIn Page: Use the banner image on the company’s LinkedIn page strategically. This is Key messaging space!
  • Showcase company commitments: Use LinkedIn’s commitments feature to highlight your company’s dedication to issues like DEI, sustainability, and social impact. Demonstrate authenticity through content sharing. Afterall LinkedIn noted, “It’s such a top priority that 68% of candidates align their job search to issues they care about, according to LinkedIn research.”
  • Spotlight Unique Benefits: Communicate not only the traditional benefits but also highlight unique offerings such as parental leave, career development programs, and student debt assistance.

Investing time in employer branding, even through small steps, can have a significant impact. Encouraging team involvement in these initiatives can further amplify the positive effects on your employer brand.