06Jun

When you’re at the start of your career or considering a career change, the task of “selling yourself” on a resume, cover letter, or in an interview can often feel overwhelming to some. How do you make yourself stand out?

With some self-reflection, you can discover your top strengths that will help you feel more confident in your job search and point you in the right direction for the best-suited career path for you.

In a recent episode of #GetHired Live, a LinkedIn News weekly live stream, career, and interview coach Kyle Elliott offered tips on how to discover and own your greatness.

Elliott suggests that you reach out to at least three people you’ve collaborated with or worked with in the past and ask them what makes you special. This takes a little bit of vulnerability, but as Brené Brown says in her book Rising Strong, “Vulnerability is not weakness; it’s our greatest measure of courage.” Let the people you reach out to know what you’re trying to achieve and why you’re seeking their insight.

Once you have this information, plot it on one side of a Venn diagram. On the other side of the diagram, put your childhood interests. Notice where the interests overlap and put them in the center of the diagram. These interests are your biggest strengths!

Elliott suggests using these strengths to tell potential employers how you do jobs differently than others. It’s a way to show your unique attributes from a place of authenticity, which often has a more significant impact in an interview than many of the more off-the-cuff strengths like “detail-oriented,” “hardworking,” and “organized.” Allow your unique strengths to illustrate that you are a one-of-a-kind resource.

Photo by Heather Ford on Unsplash

Retail Marketers Get New Trends Tool

Facing tighter digital media budgets even as consumers spend more time online than ever, marketers have a new tool to help them spend those fewer dollars more effectively.

Google’s new Rising Retail Categories lists the fastest-growing product categories based on what users search for. With the interactive tool a marketer can drill down by category, locale and week, month or year to see what’s trending and the top search terms being used.

For May, the top retail categories had a 200% increase over the month before. Topping the list are “Golf bag accessories.” By far, the top search query is “golf push cart” with the biggest volume of searches coming from Michigan, Illinois, California and New York.

For the week of Mother’s Day, greeting cards was the top retail search category and “happy mother’s day” the top increasing query.

Announcing the launch of the Rising Retail Categories, Google Product Manager Pallavi Naresh said that marketers have long used Google Trends to understand consumer interests and discover how they are changing. “Since COVID-19 began, we’ve heard from our retail and brand manufacturing partners that they’re hungry for more insights,” she said.

“But if they don’t know what to look for, there isn’t an easy way to understand which product categories are gaining in popularity, and might pose an opportunity,” Naresh said, explaining Google launched the new tool to make it easier for marketers and retailers to know at a glance what product-related categories are the fastest growing in search.

Marketers will still look to Google Trends for insight to products that don’t make the Rising Retail Categories list. Bigger businesses and marketers with more ample budgets also have numerous marketing services available to them, which a broader perspective and greater depth on consumer search and buying intent.

While the new tool is modest in the amount and type of product trend data it offers, it is one more tool in the toolbox the search giant’s ThinkWithGoogle provides for free, making it especially attractive to small businesses and tight-budget retail marketers.

Photo by NeONBRAND on Unsplash

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Green Key Unlocked: Company Culture in Pandemic Aftermath

The coronavirus pandemic altered our lives in more ways than we can count. While masks and social distancing have become the new normal, so has the outlook of the corporate world. In the past year, more adults than ever have been making large career changes and bettering their work lives. In August of 2020, a record 4.3 million people quit their jobs in the U.S., in what many are calling “The Great Resignation.” 

What is causing this recent corporate trend? 

With canceled events and offices closing down, many professionals had a chance to reassess their wants and needs. This led to a huge surge in job departures and industry switches. Compensation and advancement opportunities were common factors, but the biggest reason? Lack of appreciation. 

“One of the things I hear the most when talking with job seekers is they feel undervalued in their current role,” says Kiki Tyler, Account Executive of Office Support at Green Key Resources. Clients reaching out are concerned about company culture, a detail many have overlooked in the past. Work from home culture has taken a significant effect on the importance of flexibility.  

In short, money isn’t everything. Job hunters want to know they can be trusted by their managers to get their work done. Gone are the days of long commutes and being chained to a desk. This need for a healthy work-life balance is what caused many people to flee their previous jobs. 

In a recent Prudential survey polling 2,000 adults, 87% said they’d prefer to work remotely at least one day a week. In fact, 42% of them claim that if their company didn’t allow fully remote work, they would find work elsewhere. This has caused a major shift in the way companies are treating their employees. 

Tyler says, “Throwing money at the problem isn’t going to make it go away. Increasing an employee’s salary to get them to stay is a short-term solution to a bigger issue. Company culture and communication are two places to look for low, no-cost solutions companies can implement now to make people feel more valued and appreciated today.” 

How can employers value their employees? 

These changes are happening quickly and companies will feel the need to keep up. The cost of filling lost roles versus making simple changes is becoming more and more prevalent. And while the perfect company culture varies from person to person, feeling “burned out” and underappreciated is no longer considered acceptable. 

Anthony Klotz, an associate professor of management at Texas A&M who coined the phrase “The Great Resignation”, says, “I think employers are going to need to do some trial and error, run some experiments on different setups. Organizations should approach this like a scientist.” 

This new work-life balance demand might seem difficult to achieve, but can definitely bring along some positive experiences. Valued adults produce better work. Various happy hours and free yoga will no longer suffice. Companies need to listen and learn from their employees, while growing together with them in this new age of work options.  

To find your new career and connect with one of our talented recruiters, visit our jobs page today to get started.