06Jun

There’s a reason so many inspirational quotes begin with the phrase, “It’s never too late to . . .” 

It’s never too late to fix something. It’s never too late to do what you love. It’s never too late to chase your dreams.  

There’s truth in each of these statements but especially when you consider them in the context of a career switch. Far too often, ages and life stages are regarded as barriers to new beginnings instead of opportunities to pursue growth in new industries or practice areas.  

“Many of us fall into a career and get swept along,” writes Janine Thomas in her latest piece for Welcome to the Jungle. The article features the perspectives of several middle-aged professionals who have successfully executed the dreaded mid-life career switch. Among those featured are Sarah King, an investment bank director-turned-physician’s assistant, and Julie Cook, who left her role at a media company to pursue software development. 

Their accounts demonstrate that the mid-life career switch is not actually a rare phenomenon. In fact, a survey conducted by Monster.com found that half of respondents aged 45 to 65 have switched careers at least twice. 

Of course, just because it’s common doesn’t mean it’s easy. A major career switch often comes with its own intellectual, financial, and psychological challenges. For King, the transition from bank director to physician’s assistant required an additional degree and the 70-hour work week that came with it. “I totally underestimated how much work it would be.” 

As Dr. Dawn Graham writes in Switchers: How Smart Professionals Change Careers – and Seize Success, “If you’re determined to make a switch, nothing will stand in your way.”  

Are you ready to clear the obstacles standing in the way of your dream career? Visit https://www.greenkeyllc.com/jobs/ to find the perfect industry, location, and job type for your mid-life career switch. 

Feb 26, 2024

The Essence of Marketing Strategy: Driving Business Success

In the intricate world of business, a marketing strategy serves as the cornerstone upon which companies build their path to success. But what exactly is the marketing strategy, what are the different types of marketing strategies, and how does it work? In this article we’ll explore these questions and delve into the essence of effective marketing strategies.

What is Marketing Strategy?

According to Investopedia.com, “A marketing strategy refers to a business’s overall game plan to facilitate the buying and selling of its products or services. A marketing strategy determines how to reach prospective consumers and turn them into customers. It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion.”

Types of Marketing Strategy

Types of marketing strategies include:

  • Social Media Marketing
  • Search Engine Optimization
  • Pay Per Click (PPC)
  • Email Marketing
  • Content Marketing

How Does it Work?

A marketing strategy functions as a road map that guides all marketing activities and initiatives. It begins with a thorough understanding of the target market – their needs, preferences, and pain points. Based on this understanding, the strategy defines the positioning of the company’s offerings and determines the most effective channels and messages to reach the target audience.

Key components of a marketing strategy include:

Market Segmentation: Identifying and segmenting the target market based on demographics, psychographics, and behavior.

Value proposition: Articulating the unique value that the company offers to its customers and differentiating itself from competitors.

Channel selection: Choosing the most appropriate marketing channels to reach the target audience, such as social media, e-mail marketing, content marketing, or traditional advertising.

Messaging and Creative: Crafting compelling messages and creative assets that resonate with their target audience and communicate the value proposition effectively.

Measurement and Analysis: Establishing key performance indicators (KPIs) to measure the success of marketing efforts and continuously analyzing data to optimize performance.

In conclusion, understanding marketing strategies, its types, and how it works are vital for business success, enabling companies to drive growth and engagement effectively.  

#WeAreGreenKey: Spotlight on Becca Smith

Becca assumed her Marketing position nearly two years ago after coming to Green Key to build and grow this relatively new department. She elaborates on her time at Green Key thus far and how she believes her previous experiences in different industries have helped her thrive here.