06Jun

Although there is no definite path in any career, many professional journeys follow a distinct course that leads to success. In fact, Gary Burnison, CEO of consulting firm Korn Ferry, believes there are six notable stages of any given career. Through every step, professional development requires a few key strategies to guarantee upward growth.  

The Follower 

The ability to network and stay connected generally reins the most important. Remaining a good contact allows you to keep doors open in future endeavors, should you ever need recommendations or referrals. This skillset is often taught in the first stage, which Burnison refers to as the Follower. Many of us in the working world experienced an internship or first job out of school, traditionally under the eyes of a supervisor. “You will never lead if you don’t know how to follow,” Burnison says. Arguably, this first stage is the most crucial, as it acts as the stepping stone to your future and allows you to begin building your network. 

The Collaborator  

This stage strengthens the skills you learned from your first job. Rather than taking direct orders from one singular person, you are working collaboratively with a group and banding together. In this job, you should be focusing on team building and the skills it takes to produce quality work with colleagues.  

The Instructor 

Learning to lead is an integral aspect of growing a career. Burnison claims there are two different types of jobs that will exceed your leadership skills: staff leadership and staff to line shifts. Staff leadership jobs “have the responsibility, but not the authority.” Basically, you are in charge of a team, but do not make final judgment calls. Staff to line shifts refer to jobs where there is a pre-determined result and managing larger projects.

The Manager 

This step speaks for itself. Burnison says, “Your skill set builds as you manage larger teams with bigger goals and objectives. You will need to motivate direct reports and learn how to manage them by giving objectives and goals, as well as the means to pursue and achieve them.” This is also commonly referred to as the Commitment Stage, as by this point in your career, you’ve likely netted out what type of work you want to do and can really focus on cultivating it from there. 

The Influencer 

Not to be confused with the modern take on the term “influencer,” this part of your career is when you start using your talents and experience to influence those working below you. It’s important for your colleagues to not only listen to you, but appreciate and learn from your presence.  

The Leader 

The final stage and what you’ve worked so long for. Leaders oversee large groups of people and inspire them to think differently, move forward, and perform their best. This doesn’t necessarily mean you are the CEO of a large corporation. According to Burnison, “Your biggest priority is to motivate people so that they can do and become more than even they thought possible.” 

The six stages are not concrete. Often, we might find we are moving laterally or working multiple jobs within one stage. There is no perfect way to climb the corporate ladder, but being aware of your own personal growth and the advantages of these steps is a sure way to better understand where you’re headed.

To find your next stage, check out our open roles today!

Mar 21, 2024

Tips for Creating Effective Corporate Videos for Social Media

In a previous article, we explored the definition of corporate video and delved into its numerous benefits for businesses looking to engage with their audience on social media. Now that we understand the importance of corporate videos, let’s dive deeper into how you can create impactful videos that resonate with your audience and drive results on social media platforms.

Know your audience

Building on the foundation of understanding your audience, take the time to delve deeper into their preferences, interests, and behaviors. What type of content resonates with them? What challenges are they facing? Tailor your video content to address their specific needs and pinpoints.

Keep it concise

With the abundance of content vying for attention social media feeds, it’s essential to keep your corporate videos concise and focused. According to LinkedIn, “…less is more. Keep your videos short, and avoid making them too long or complicated. The ideal length of a video is between 30 seconds to two minutes.”

Craft a Compelling Story

Great corporate videos go beyond mere promotion and tell a story that captivates viewers and evokes emotion. Whether it’s sharing a customer success story, highlighting your company’s values, or showcasing the impact of your products or services, storytelling can help forge a deeper connection with your audience.

Prioritize Quality

Invest in high quality production equipment and ensure that your videos are well-shot, well-lit, and well-edited. Quality matters, and poor production values can detract from your message and undermine your brand’s credibility.

Include a Strong Call to Action

LinkedIn notes, “Every corporate video should have a call-to-action (CTA). This could be asking viewers to visit your website, sign up for a newsletter, or follow you on social media. Make sure that your CTA is clear and that it aligns with the goal of your corporate video.”

By following these tips and best practices, you can create effective corporate videos that resonate with your audience, drive engagement, and ultimately, achieve your business objectives on social media. With careful planning, creativity, and a focus on delivering value, your corporate videos can become powerful tools for building brand awareness, fostering customer loyalty, and driving business growth.