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#WeAreGreenKey: Spotlight on Alexa Perrone

06Jun
Green KeyAccounting + Finance, General Interest, Green Key News, Worklife

Welcome to #WeAreGreenKey, where we shine a spotlight on the people behind our powerhouse recruiting team.

In this week’s installment, we catch up Alexa Perrone, Associate Recruiter on the Accounting + Finance team. Perrone started her recruiting career earlier this year and joined Green Key this past September. As a strong addition to the Accounting + Finance team, she shared with us her dedication for recruiting.

What inspired you to pursue a career in recruitment?

Recruiting is the perfect balance of a grind and goodwill. You are helping candidates find career opportunities best for them and their dreams, while being granted endless opportunities to make a lot of money. It’s rewarding and fulfilling in every aspect you can think of! In recruiting, you’re constantly growing professionally and embracing new challenges, so you’re never bored and always evolving.

What sets Green Key apart from other recruiting firms?

Green Key Resources truly cares about their people. They value celebrating the highs, helping you back up during the lows and truly support flexibility and the general well-being of the GKR community. They’re a people-first company in a people-first industry, and you can feel the magic every day. Whether you’re a candidate, client or GKR employee, you know you’re in the very best hands within the industry.

Where has your team provided service that is hard to match from an internal hiring team?

The AF Temp Team is a force to be reckoned with. The talent they display every day between their creativity, attention to detail and hustle, I truly believe any team from any company has a hard time matching this team’s passion.

What are the next steps for candidates interested in expanding their Accounting + Finance job search? 

Connect with me on Linkedin, where I regularly post new positions in Accounting + Finance! Also, check out our Job board for all open roles!

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Retail Marketers Get New Trends Tool

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Retail Marketers Get New Trends Tool

Facing tighter digital media budgets even as consumers spend more time online than ever, marketers have a new tool to help them spend those fewer dollars more effectively.

Google’s new Rising Retail Categories lists the fastest-growing product categories based on what users search for. With the interactive tool a marketer can drill down by category, locale and week, month or year to see what’s trending and the top search terms being used.

For May, the top retail categories had a 200% increase over the month before. Topping the list are “Golf bag accessories.” By far, the top search query is “golf push cart” with the biggest volume of searches coming from Michigan, Illinois, California and New York.

For the week of Mother’s Day, greeting cards was the top retail search category and “happy mother’s day” the top increasing query.

Announcing the launch of the Rising Retail Categories, Google Product Manager Pallavi Naresh said that marketers have long used Google Trends to understand consumer interests and discover how they are changing. “Since COVID-19 began, we’ve heard from our retail and brand manufacturing partners that they’re hungry for more insights,” she said.

“But if they don’t know what to look for, there isn’t an easy way to understand which product categories are gaining in popularity, and might pose an opportunity,” Naresh said, explaining Google launched the new tool to make it easier for marketers and retailers to know at a glance what product-related categories are the fastest growing in search.

Marketers will still look to Google Trends for insight to products that don’t make the Rising Retail Categories list. Bigger businesses and marketers with more ample budgets also have numerous marketing services available to them, which a broader perspective and greater depth on consumer search and buying intent.

While the new tool is modest in the amount and type of product trend data it offers, it is one more tool in the toolbox the search giant’s ThinkWithGoogle provides for free, making it especially attractive to small businesses and tight-budget retail marketers.

Photo by NeONBRAND on Unsplash

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Jun 6, 2023

Business Indicators, Staffing Hires Point to an Improving Economy

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Jun 6, 2023

Business Indicators, Staffing Hires Point to an Improving Economy

After falling in the first quarter to the lowest level since 2014, staffing employment came roaring back in the second quarter that ended June 30, adding almost 200,000 new temporary and contract workers to the US economy.

The numbers from the Labor Department released July 2 bear out the trend first seen in the weekly Staffing Index produced by the American Staffing Association. The Index, which tracks weekly changes in temporary and contract employment, began declining in early March as COVID-19 cases began rising. With businesses shutting down, idling millions of workers, the Index fell to a historic low.

But with the May 3rd Index update, the first signs of improvement began to show. Slowly , and, now more rapidly as businesses reopen, the Index is trending up.

Between May and June, the Index gained almost 9 percentage points. Meanwhile, all staffing agencies, including we here at Green Key Resources, added a total of 148,900 jobs during June. For the quarter, staffing agencies added 195,800 new contract and temporary jobs.

“The economy is not out of the woods yet. But the overall numbers are certainly encouraging,” says Green Key Resources Managing Partner Andrew Chayut.

“Temp and contract positions are a leading economic indicator,” he explained. “As businesses begin growing, they first bring on temporary workers. That’s what we’re seeing and it’s definitely a positive development.”

While the recovery is fragile, tied as it is to the spread of the coronavirus and government efforts to stop it, other economic indicators are all improving.

The Employment Trends Index from the non-profit business research group The Conference Board, was up by 8.3% in June. Hiring by staffing employment agencies was one of the two strongest contributors to the ETI, which is a composite of 8 labor market indicators.

The Conference Board’s other, closely watched economic indicators, were also up, some even more strongly. CEO Confidence for the quarter increased by 10%; Consumer Confidence was up 12.2%. The Board’s most recent Leading Economic Index was up 2.8% in May. June’s results are due to be released July 23.

Photo by AbsolutVision

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