06Jun

Welcome to #WeAreGreenKey, where we shine a spotlight on the people behind our powerhouse recruiting team.

We recently caught up with Green Key’s very own Brooke Stemen, Director of Internal Recruiting. She joined Green Key this past September and has already made such a difference with her relevant expertise and passion for recruiting.

Stemen shared her recruitment journey with us, including her college experience, how she landed at Green Key, and what her goals for the future entail.

What inspired you to pursue a career in recruitment?

While in college, I was in a sorority. Recruitment was my favorite time of year. I loved it and was pretty good at it. Additionally, I was very involved at my university; I was an orientation leader one summer, an intern in the Student Affairs office, and held multiple leadership position with my sorority. During senior year, I was the VP of Panhellenic Council and orchestrated recruitment for the entire university with great success.

At the time, I was strongly debating going to grad school for student affairs to pursue a career in Greek life or university recruitment – or something in that vein. But due to financial constraints of my life circumstances, it wasn’t the most feasible option. After all, I was raised by a single mom, a first generation college student, and putting myself through undergrad. So I expanded my search. I was an Advertising & Public Relations major and minored in Marketing and Management. I knew I liked being creative, helping people, and sales.

I started Googling and came across agency recruiting. I quickly realized that I could do all the things I am passionate about and naturally good at, I didn’t need a masters degree, and if I worked hard enough I could single handedly make more money than my family even knew was possible. Since starting my career in 2016, I haven’t looked back and love what I do every day.

What sets Green Key apart from other recruiting firms?

There are a lot of differentiating factors that go into creating the Green Key difference, but what I think it boils back to is: we treat others the way we would like to be treated. We are an organization created by recruiters for recruiters. Some ways we do this are that we compensate people fairly based on production and aggressively by industry standards.

We also offer a work life balance and encourage people to disconnect sometimes and use their PTO. We allow a lot of autonomy and flexibility on how people run their desk, but also have strong training programs and mentorship opportunities. You don’t have to fit in a specific box to be successful here, and I think that is pretty special.

Where has your team provided service that would be hard to match by an internal hiring team?

Prior to Green Key, I had spent my entire career on the agency production recruiting side. The majority of my production recruiting experience was in the engineering space, but I always loved helping out and recruiting for my own team. Over the years, I trained many new recruiters starting in the industry. I know what works and what doesn’t in the agency world and can relate really well to candidates.

I genuinely believe what we do here at Green Key is special, and it is the absolute best place in the industry to be a recruiter and I am passionate about finding the best people for our team.

What are the next steps for candidates interested in expanding their recruiting job search? 

Connect with me on LinkedIn and check out our Internal Jobs board for latest openings!

Mar 21, 2024

Tips for Creating Effective Corporate Videos for Social Media

In a previous article, we explored the definition of corporate video and delved into its numerous benefits for businesses looking to engage with their audience on social media. Now that we understand the importance of corporate videos, let’s dive deeper into how you can create impactful videos that resonate with your audience and drive results on social media platforms.

Know your audience

Building on the foundation of understanding your audience, take the time to delve deeper into their preferences, interests, and behaviors. What type of content resonates with them? What challenges are they facing? Tailor your video content to address their specific needs and pinpoints.

Keep it concise

With the abundance of content vying for attention social media feeds, it’s essential to keep your corporate videos concise and focused. According to LinkedIn, “…less is more. Keep your videos short, and avoid making them too long or complicated. The ideal length of a video is between 30 seconds to two minutes.”

Craft a Compelling Story

Great corporate videos go beyond mere promotion and tell a story that captivates viewers and evokes emotion. Whether it’s sharing a customer success story, highlighting your company’s values, or showcasing the impact of your products or services, storytelling can help forge a deeper connection with your audience.

Prioritize Quality

Invest in high quality production equipment and ensure that your videos are well-shot, well-lit, and well-edited. Quality matters, and poor production values can detract from your message and undermine your brand’s credibility.

Include a Strong Call to Action

LinkedIn notes, “Every corporate video should have a call-to-action (CTA). This could be asking viewers to visit your website, sign up for a newsletter, or follow you on social media. Make sure that your CTA is clear and that it aligns with the goal of your corporate video.”

By following these tips and best practices, you can create effective corporate videos that resonate with your audience, drive engagement, and ultimately, achieve your business objectives on social media. With careful planning, creativity, and a focus on delivering value, your corporate videos can become powerful tools for building brand awareness, fostering customer loyalty, and driving business growth.