Welcome back to #WeAreGreenKey, where we shine a spotlight on our powerhouse recruiting team.

We’re starting off the new year with an awesome chat with Carissa Iacona, Recruiter on the Marketing Technology team at Green Key. With both technology and recruiting experience in her past, Carissa joined Green Key a year ago ready to jump into the MarTech space and expand her expertise as much as she can. She reiterated how excited she is to develop her team even more in 2023, as well as all the new trends happening in the evolving technology world.

What was your professional experience prior to recruiting?

I was in HCM technology sales, cold calling mid-sized businesses and setting up consultations with c-level executives to evaluate technology services and showing the value of robust HR technology. So, I did have a little bit of tech background prior to recruiting.

I was there for about two years when I started looking for a change during the Covid pandemic. I was looking for an experience where I could make an impactful change during this unprecedented time. A former colleague, who was currently working at a healthcare agency, reached out regarding an open position. I took the call and realized recruiting was the perfect blend of the fast-paced sales environment I enjoy and providing a specialized service.

While I was working in healthcare recruiting, Brooke [Stemen] reached out to me with the intent of having me join the Healthcare divison at Green Key. Because I was no longer interested in the healthcare field, I asked her to describe the other teams at Green Key, which is how I learned about this startup team in the niche space of MarTech. That led me to meeting Ryan [Calpin] and getting the chance to pick his brain about the industry and why it’s the place to be in terms of what I am looking for in career growth. I’ve now been with the team for a year now and I am so grateful for the knowledge and skillset I have gained during my time here.

What do you love about recruiting in the MarTech space?

I love working with passionate and talented people, as well as speaking to potential candidates about their career development goals. One thing I always ask my candidates is how they got their start in MarTech, each story is interesting and authentic.

During this past year in the MarTech division, I’ve learned so much from the experts in this exciting industry, from learning about how they’ve gained success through their roles and how tech is evolving, everchanging and adapting. I like meeting new people and having organic discussions on upcoming trends. This allows me to align the right fit opportunity for the candidate with the client who is working on similar areas of interest. I enjoy acting as that essential, strong link between the candidate and the client.

Are there any trends in MarTech you’ve been noticing recently?

We’ve been noticing a boost in Advertising Technology companies and really innovative ideas that are changing the way we communicate, live and buy. Everything these days is virtual with the shift in remote working environments. We are seeing growth in the expansion of digital marketing and advertising efforts. These types of roles are really exciting to be in, with a significant amount of potential for growth and expansion. We are definitely prepared for that surge to come.

What sets Green Key apart from other staffing agencies?

From my first phone call with the recruiter, I knew this was the place I wanted to be. The company holds strong values that instantly stood apart from other companies I was exploring. I love working for a company that supports the authenticity of every individual on each team. It feels so empowering to bring new ideas to the table and those new ideas are not only embraced but deeply valued.

You’re about to come up on a year at Green Key. What are your professional goals for 2023?

I am so excited for the big plans our team has in 2023, I definitely want to continue on the path of mentoring and career developing my team. Under Ryan [Calpin]’s right wing, I also hope to continue learning about the account management side of the business and attending new trainings where I can continue advancing my skills.

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Green Key
Jun 6, 2023

Blood Banks Seeking Healthy and Recovered Volunteers

A Red Cross plea last month for blood donors averted what the agency described as a shortage so severe some hospitals were only days from running out of blood.

So many volunteers stepped forward that the Red Cross now deems the supply “adequate.” “We say that cautiously, because we don’t know what will come,” Paul Sullivan, senior vice president of the American Red Cross told the Washington Post.

Now, besides continuing to urge healthy people to give blood, hospitals and blood banks are asking those who have recovered from COVID-19 to donate plasma.

In the tri-state area, the New York Blood Center and Mount Sinai Hospital have issued calls for recovered COVID-19 persons to donate.

“If you had #COVID19 and have recovered you can help save a life. Your blood may contain antibodies that fight the virus and can help critically ill people. Please fill out this form to see if you are eligible to be a volunteer: https://bit.ly/2vTHALk,” the hospital Tweeted.

Friday, the Food and Drug Administration approved plans to test two potential therapies derived from human blood. “These are called convalescent plasma and hyperimmune globulin and are antibody-rich blood products made from blood donated by people who have recovered from the virus,” the FDA said.

The FDA program supplements the National COVID-19 Convalescent Plasma Project, an ad hoc effort organized by physicians and scientists across the country to investigate using convalescent plasma against the coronavirus. The project developed guidelines for using plasma and has detailed information for potential donors and Covid-19 patients.

Before the FDA acted, some of the researchers in the project were independently testing the antibody-rich plasma on a handful of seriously sick patients. It’s too soon to know the outcome, but initial reports suggest the therapy may be lessening their symptoms.

Using blood and plasma from recovered patients goes back more than 100 years. Before antibiotics, it was one of the only therapies available. It was sufficiently successful that it’s been used to treat other types of diseases such as SARS and Ebola. Though clinical studies of the therapies are few, a detailed analysis published in 2014 in The Journal of Infectious Diseases concluded, “Convalescent plasma may reduce mortality and appears safe.”

Meanwhile, blood banks across the country are looking to healthy, uninfected individuals to make up for the cancellation of blood drives, which provide about 80% of the nation’s blood supply. There’s still a need for blood, even though demand has lessened as elective surgeries are postponed and accidents and traumatic injuries have declines with fewer people driving.

At Ohio’s Cleveland Clinic, which conducted its own blood drive, emergency physician Baruch Fertel said that as long as donations continue, “We can stay out of trouble. But we’re not out of the woods. Folks who are healthy and recovered should consider giving blood.”

Photo by Testalize.me on Unsplash


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Green Key
Feb 13, 2024

Leveraging LinkedIn Polls: A Strategic Tool for Business Insights

In today’s dynamic business landscape, understanding market trends, customer preferences, and industry insights is essential for staying ahead of the competition. Organizations should continuously explore multiple avenues to gather insights and engage with their audiences. Among the arsenal of tools available to organizations, LinkedIn Polls stands out as a solution for harnessing valuable feedback and fostering meaningful connections with their networks.

LinkedIn Polls offer a unique opportunity for businesses to tap into the knowledge and opinions of their network. With 1 billion users worldwide, LinkedIn provides a vast and diverse audience of professionals from various industries and sectors, making it an ideal platform for conducting polls and surveys.

What sets LinkedIn Polls apart is their ease of use and accessibility. With just a few clicks, you can create and share polls with your network, allowing you to quickly gather feedback and insights from your audience. Moreover, LinkedIn polls foster engagement and interaction within our network, helping us build stronger connections with our audience.

Neal Schaffer, has provided a comprehensive article on LinkedIn polls in which he states, “LinkedIn is a powerful tool for marketing, and one of the most underrated features of LinkedIn is the ability to create polls… For example, you can use LinkedIn polls to find out what your target audience thinks about a certain issue or to get their opinion on a new product or service you’re considering launching. You can also use LinkedIn polls to generate leads or to get feedback on a recent campaign.”

Furthermore, the article provided ways to use LinkedIn polls and best practices for the polls. A few best practices listed included:

  • “Don’t just Ask a Question for Its Own Sake. Ask It for a Reason.”
  • “Keep Your Polls Short and Sweet”
  • “Make Your Polling Strategy a Part of a Larger Campaign to Drive Engagement”
  • “Be Sure to Answer Questions Quickly and Provide Context to Help People Understand What You’re Asking Them”
  • “Don’t Ask too Many Questions.”
  • “If You Receive Any Negative Responses, Address Them as soon as Possible”

In summary, integrating tools like LinkedIn Polls has become essential for organizations, enabling them to gather crucial insights, interact with their audience, and maintain a competitive edge.

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Green Key