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#WeAreGreenKey: Spotlight on Elizabeth Stoler

06Jun
Green KeyGeneral Interest, Green Key News, Healthcare, Worklife

Welcome to #WeAreGreenKey, where we shine a spotlight on the incredible people behind our powerhouse recruiting team. 

Elizabeth Stoler is the Executive Director of Green Key Healthcare. She joined the team in April 2006. 

As Director of Green Key Healthcare, Stoler specializes in developing long-lasting relationships in the healthcare field. She and her colleagues work directly with hospitals, home-care agencies, rehabilitation centers, insurance companies, and managed care and long-term care facilities to place healthcare professionals into a wide range of positions. 

We caught up with Stoler about her recruitment journey and how led her to Green Key. 

What inspired you to pursue a career in recruitment? 

Recruiting is a great combination of so many things and it’s always changing. I like the fact that I can interact with people all day long and have the ability to really impact a candidate’s life with their career. 

"Recruiting is a great combination of so many things and it's always changing. I like the fact that I can interact with people all day long and have the ability to really impact a candidate's life with their career." -Elizabeth Stoler Director, Green Key Healthcare

What sets Green Key apart from other recruiting firms? 

Green Key really invests in its infrastructure and development of recruiters. The partners are accessible and always willing to help out! 

Where has Green Key Healthcare provided service that is hard to match in an internal hiring team? 

Thanks to our deep knowledge of healthcare trends and impactful relationships with clients, we have been able to execute large-scale hiring and exclusive searches that internal teams weren’t successful with. 

What are the next steps for candidates interested in expanding their healthcare job search? 

Connect with me on LinkedIn! Also, check out our Green Key jobs board to browse healthcare job openings. 

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Retail Marketers Get New Trends Tool

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Retail Marketers Get New Trends Tool

Facing tighter digital media budgets even as consumers spend more time online than ever, marketers have a new tool to help them spend those fewer dollars more effectively.

Google’s new Rising Retail Categories lists the fastest-growing product categories based on what users search for. With the interactive tool a marketer can drill down by category, locale and week, month or year to see what’s trending and the top search terms being used.

For May, the top retail categories had a 200% increase over the month before. Topping the list are “Golf bag accessories.” By far, the top search query is “golf push cart” with the biggest volume of searches coming from Michigan, Illinois, California and New York.

For the week of Mother’s Day, greeting cards was the top retail search category and “happy mother’s day” the top increasing query.

Announcing the launch of the Rising Retail Categories, Google Product Manager Pallavi Naresh said that marketers have long used Google Trends to understand consumer interests and discover how they are changing. “Since COVID-19 began, we’ve heard from our retail and brand manufacturing partners that they’re hungry for more insights,” she said.

“But if they don’t know what to look for, there isn’t an easy way to understand which product categories are gaining in popularity, and might pose an opportunity,” Naresh said, explaining Google launched the new tool to make it easier for marketers and retailers to know at a glance what product-related categories are the fastest growing in search.

Marketers will still look to Google Trends for insight to products that don’t make the Rising Retail Categories list. Bigger businesses and marketers with more ample budgets also have numerous marketing services available to them, which a broader perspective and greater depth on consumer search and buying intent.

While the new tool is modest in the amount and type of product trend data it offers, it is one more tool in the toolbox the search giant’s ThinkWithGoogle provides for free, making it especially attractive to small businesses and tight-budget retail marketers.

Photo by NeONBRAND on Unsplash

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