Welcome back to #WeAreGreenKey, where we shine a spotlight on our powerhouse recruiting team. 

We recently chatted with Kornelia Klukowska, Executive Recruiter on the Accounting and Finance National team at Green Key. Coming directly from the accounting industry, Kornelia started her recruiting career six months ago and is already succeeding tremendously in her role. She elaborated on her time at Green Key thus far and how she believes her previous experience in accounting has helped her thrive here.  

What about recruiting first sparked your interest? 

I used to be an accountant, which was what I majored in while in college. I enjoyed it, but I’m more of a people-person, so I always wanted to find ways to help people. One of my good friends was a recruiter and said so many good things about it. I felt like I needed a change that was more interactive. I started at Green Key this past January and it’s been an amazing six months.  

What motivates you as a recruiter? 

People who are super thankful after placement. Sometimes you can really change someone’s life, whether it’s through their salary or something else that bettered their circumstance. The rewarding feeling afterward is what keeps me coming back.  

What is the most important thing you’ve learned about recruiting thus far? 

It’s so important to be personable and get to know your candidates. You have to really learn the ins and outs of their life in order to work with them properly and accustom to their needs. 

What are your goals moving forward? 

Hopefully soon I’ll be able to lead my first job and keep moving up. Eventually I would love to take a leadership position.  

What has your training looked like so far? 

I definitely want to give a shout out to my team; they’re amazing! I’ve never bonded with coworkers in previous roles like I do now, which is funny, because I’ve never met them in person. Everyone on the National team is really great and I feel like I know them on a personal level. 

What sets Green Key apart from other staffing agencies? 

On our team, our recruiters actually care about their candidates and are very personable. We have a mentality to always keep our purpose in mind, to always stay in contact and maintain honesty.  

How do you feel like your career in accounting helps you in your role? 

Having a background in accounting, especially at a Big 4, has helped a lot in this role. Being young and able to give career path advice to candidates is invaluable. I still have more to learn about certain industries, but my experience set a good foundation for me. It’s given me a lot more confidence as an accounting and finance recruiter. 

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Green Key
Feb 26, 2024

The Essence of Marketing Strategy: Driving Business Success

In the intricate world of business, a marketing strategy serves as the cornerstone upon which companies build their path to success. But what exactly is the marketing strategy, what are the different types of marketing strategies, and how does it work? In this article we’ll explore these questions and delve into the essence of effective marketing strategies.

What is Marketing Strategy?

According to Investopedia.com, “A marketing strategy refers to a business’s overall game plan to facilitate the buying and selling of its products or services. A marketing strategy determines how to reach prospective consumers and turn them into customers. It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion.”

Types of Marketing Strategy

Types of marketing strategies include:

  • Social Media Marketing
  • Search Engine Optimization
  • Pay Per Click (PPC)
  • Email Marketing
  • Content Marketing

How Does it Work?

A marketing strategy functions as a road map that guides all marketing activities and initiatives. It begins with a thorough understanding of the target market – their needs, preferences, and pain points. Based on this understanding, the strategy defines the positioning of the company’s offerings and determines the most effective channels and messages to reach the target audience.

Key components of a marketing strategy include:

Market Segmentation: Identifying and segmenting the target market based on demographics, psychographics, and behavior.

Value proposition: Articulating the unique value that the company offers to its customers and differentiating itself from competitors.

Channel selection: Choosing the most appropriate marketing channels to reach the target audience, such as social media, e-mail marketing, content marketing, or traditional advertising.

Messaging and Creative: Crafting compelling messages and creative assets that resonate with their target audience and communicate the value proposition effectively.

Measurement and Analysis: Establishing key performance indicators (KPIs) to measure the success of marketing efforts and continuously analyzing data to optimize performance.

In conclusion, understanding marketing strategies, its types, and how it works are vital for business success, enabling companies to drive growth and engagement effectively.  

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Green Key