08Jun

Welcome back to #WeAreGreenKey, where we shine a spotlight on our powerhouse recruiting team. 

This week, we sat down with Tish Halle, Sr. Account Executive on the Professional Services team in Rockville, MD. Having come from the hospitality industry, Tish took her relationship-building skills to the next level when she started her journey in Staffing. Five years at Green Key later, she is a key player on her team and has become a trusted and honest contact to all her clients. 

What about Business Development at Green Key sets them apart from other agencies? 

Green Key allows me time to build relationships slowly. It’s not about how many calls in a day, but rather about the quality of the calls as it’s important to find the right fit for the customer and nice to have time to really listen without rushing through a conversation. Many of my clients have become good friends. 

Are there any trends you’re noticing in your clients right now?  

The year started a bit slower, but rebounded back quickly for me. There’s a nice balance of perm positions and temp positions right now. I pride myself on educating clients on the market which allows them to make better decisions based on what we are seeing. In addition, clients are also listening to their employees and adjusting their businesses and schedules accordingly. 

How have your business development skills strengthened over the years?  
Coming from Global sales from the hospitality industry prior to recruiting, I had limited industry experience in the Staffing. Green Key not only provided me with great mentors, but also provides an atmosphere of working together across verticals for a better overall client experience.

You’re very active on LinkedIn! Do you find LinkedIn to be an integral part of success in your role? 

Absolutely. I like the visibility as well as the sharing between business professionals. LinkedIn is such an amazing tool and resource in this industry. 

Now that it’s halfway through the year, do you have any goals for the second half? 

Continue to be a valued partner and resource to existing clients as well as to the industry and future client.  Learning and adapting to client’s needs to create a strong and productive relationship is what it’s all about!

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Green Key

Open Enrollment is Going Virtual This Year

The dog days of summer aren’t likely to have you thinking of health plans, life insurance, 401ks, or any of the other benefits employers offer. That is, unless you’re in HR.

This year, open enrollment – the weeks in October and November when employees make choices about their benefits – is going to be so different from those of the past that HR professionals began their planning while the rest of us were cleaning the barbecue for the summer ahead.

BenefitsPRO made that point a month ago writing, “In terms of benefits enrollment and communication, we will see major disruption.”

Across the country, HR leaders are rethinking how to present and communicate benefits information. With many employees likely to still be working remotely and even where they’re not, the usual group meetings are too much of a health risk, so HR professionals are turning to virtual presentations and digital messaging.

Heather Garbers, VP voluntary benefits & technology at HUB International, tells BenefitsPRO, “We are already seeing more employers adopting text messaging services and centering communications around digital campaigns, and we expect this trend to become normal operating procedure moving forward.”

The Society for Human Resource Management (SHRM) predicts that employers will take their open enrollment campaigns online, offering virtual benefits fairs. Some will plan their own event; more will use a commercial service.

Megan Taggart, client and participant engagement senior manager at ConnectYourCare, says an online benefits fair is superior in some ways to the traditional in-person events. “An online fair allows employees to check out webinars, download resources and speak privately with benefit account experts according to the employees’ schedule,” she explains in the SHRM article.

But virtual benefits fairs and meetings have their downsides, the SHRM article notes.

“Virtual benefits fairs, by themselves, don’t create the same sense of urgency that in-person events do,” says Jon Stuckey, VP at the benefits communication firm Segal Benz. Hosting a live presentation with Q&A is one way to generate interest. Stuckey suggests conducting a survey or raffle as other ways to drive engagement.

A different issue is reaching those employees who may not be online. There are also legal requirements to consider says SHRM. Information about retirement plans can be delivered digitally, but “only for employees who regularly use a computer as part of their integral duties or for those employees who affirmatively consent.”

Mailing open enrollment information to employees in addition to making it available online “may be preferable,” says SHRM. “This is especially true considering that sometimes it’s the employee’s spouse who makes the benefit decisions.”

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