26Dec

As we bid farewell to 2024, we want to extend our heartfelt thanks to the remarkable individuals who have made Green Key’s journey unforgettable. Throughout our #WeAreGreenKey series, we highlighted exceptional team members, each offering their unique and inspiring insights.

As the year draws to a close, we revisit their powerful reflections. With 2025 on the horizon, we are excited to continue our journey with open hearts and a commitment to driving further innovation. Wishing everyone a joyful and prosperous New Year!

Gregory Ponce

“Over my tenure at Green Key, I’ve seen a dramatic change in how departments interact. When I started, departments were more segmented and siloed, with minimal day-to-day interaction beyond basic greetings.

Credit goes to certain leaders who empowered middle management to cross-collaborate, finding solutions and workflows that benefit other departments. Now, we lean on each other more, solving issues through natural conversations rather than formal meetings. This has significantly improved our efficiency and teamwork.”

Traci Schroeder

“Finding the right match for someone is a challenge I’ve always loved, and it’s what brought me back to recruiting. Selfishly, I love the feeling of placing someone in good company and a job that changes their life. It’s incredibly rewarding to hear their gratitude, sometimes even tears of joy, knowing that I’ve made a positive impact on their life.”

Jessie Fleishman

“Essential skills for a successful payroll supervisor include problem-solving and attention to detail, as there are many moving parts that require careful attention. It is also important to be organized and good at time management. Additionally, strong leadership skills are crucial to delegate tasks and ensure the team meets deadlines.”

Larry Greenbaum 

“Helping people find new jobs and advancing their careers is incredibly rewarding. I really enjoy interacting with clients and, at this point, being a mentor for my team. Sharing my experiences and being a voice of reason when they’re having a frustrating day is something I value. It’s about helping them navigate obstacles so they can learn and grow.”

Mariam Abdallah 

“What I enjoy most about my job is definitely the relationship aspect. Helping people and creating meaningful connections is incredibly rewarding because, at the end of the day, you’re assisting them in providing for their families or themselves. It’s a feel-good moment for both parties. These relationships often lead to referrals and continued support, whether from friends or family. Being there for them, listening, and supporting them from day one is the best feeling ever. It’s all about being able to say thank you and knowing you’ve made a positive impact.”

Tim Hartill

“Understanding what candidates are looking for is crucial. We delve into their big life goals, whether it’s salary, location, or family benefits. Identifying these key factors ensures their next career step is the right one. The last thing we want is for someone to feel uncomfortable in their new position. We aim for them to stay with the client until they retire.

We also focus on building personal relationships with candidates, truly getting to know them. Unlike other agencies that may see them as just a number or a placement, we prioritize each individual’s unique needs and aspirations.”

Erika Cavallo

“Working in the healthcare sector is incredibly rewarding because how I think of it is putting the patients first by staffing employees who care for them, whether in shelters or urgent care. It’s fulfilling to place people in environments where they can succeed and grow their careers. I’ve had the opportunity to see medical assistants become RNs, and watch their careers progress. I’m passionate about helping others, and building relationships with candidates is also rewarding. I talk to them daily, offering support and guidance. I really enjoy meeting people from all walks of life and building those connections.”

Thomas Newham

“The most rewarding moments for me have been helping people and companies find their perfect match. Job changes are significant life moves, and they don’t happen too often. When they do, finding a position that excites someone makes me feel great, knowing I’ve positively impacted their lives and their families.”

Sacha Rupall

“I’m passionate about Recruiting/Human Resources because it provides insights into all industries within your area. For me, that’s New York. I loved finding a career that allowed me to understand how NYC worked as a city. This enhanced my networking capabilities, allowing me to assist people more effectively in finding their ideal job. It’s also incredibly rewarding to hear from candidates who are grateful for the help I provided at the start of their careers. I also take pride in the growth I’ve achieved in my career, advancing from a Research Analyst to a Director.”

Christina Kinchen

“In a competitive job market, you need to be persistent with your job search, make sure to do your homework, and leave a good impression. Clients want to know that you like their company, and you are genuinely interested in their company, that you have done your research. Personality is a big part of leaving a lasting impression. I always advise candidates to smile because I do believe if you are too worried, you’re not really going to be present and show your personality. Companies want to make sure you are a good fit and will get along with other people on the team. I know interviews can be hard because you are focusing on so many distinct aspects but remember to take a deep breath and just let your personality come through and enjoy the process as much as possible.”

Julia Augello

“The most rewarding aspect is helping people improve their lives. I speak to candidates daily who aren’t happy in their current situations or are burned out. Being able to connect them with an opportunity that not only just changes their position, but their well-being, is extremely rewarding.”

Jon Danko

“My job is rewarding. I love staffing to be honest. It’s such a good feeling when you make a placement and they’re so thankful. Life is tough and you were able to help change their situation or even just give them advice. That means a lot to me. I also enjoy seeing my colleagues grow and succeed.”

Olivia Eberle

“To candidates, I would say your resume is the thing that makes the first impression, so spend a good amount of time writing it and have a couple of different resumes on file. Especially, if you’re looking for different types of jobs, for example somebody like me, coming out of public accounting looking to go to private. There are a couple of different tracks that you can go on and you can write your resume in a couple of different ways to be a little bit more tailored to each. Additionally, I think that being yourself in interviews is really important. A lot of people don’t realize that even though they are working within accounting, which at times can be very solitary work you have to be interactive, and I think candidates are more successful when they’re willing to step outside of the box.”

Lauren Pratt

“From a personal aspect, nothing will ever top a grateful candidate or client – the call, the text, the LinkedIn recommendation – knowing that you have made a positive impact. From a professional aspect, being able to work in a sales role allows you to get out what you put in – and to be compensated for that success.”

Lucas Leitenberger

“Architecture is something that I sincerely find interesting. I was never talented enough to be much of a designer/drawer, so I have such a profound respect for the creatives that make our built environment come to life. This role allows me to utilize my sales skills while also working within an industry I have interest in.”

Meryl Schoen

“To build and maintain relationships with clients I try to approach it from a personal aspect. Firstly, I’ll introduce myself but then I very quickly segway into either current events or something that I’ve read that’s going on with their particular company or their particular industry or I’ll market something that Green Key is working on that they may have a network for on their end.”

Antonia Piazza

“I would always recommend working with a recruiting agency, specifically Green Key! While it is important to have a strong resume, recruiters are able to provide advice on your resume and also put your resume on the front desk of the hiring manager – along with a personal recommendation and the ability to highlight skills/experiences that are not listed on your resume – rather than applying on your own and being up against hundreds of applicants on LinkedIn, for example. When it comes time to the interview, recruiters are able to prepare you for the interview using insight we have from working directly with the clients. One interviewing piece of advice I give to all of my candidates is to not only show that they have the ability to learn and grow into the role they’re interviewing for but also the desire, as displayed interest in the job is sometimes the biggest differentiator amongst candidates with similar backgrounds.”

Mike Bosco

“Value every interview you go on and prepare like it’s your dream job.  General preparedness, knowledge of the company, and showing genuine excitement in the opportunity to interview.  I think hiring managers, a lot of the time, are looking for somebody who has a particular interest in their organization, not somebody who’s just looking for a job.  Getting an interview typically shows you are qualified, but how do you stand out?  Personality, enthusiasm, being prepared, and how you can clearly articulate your skills are things that can be worked on prior to an interview that will make a huge impact on a hiring manager’s decision.”

Kyle Gierke

“I would say be ready for the roller coaster ride as there are a lot of ups and downs in recruiting.  You can have one week where everything goes right and another where you can’t catch a break.  Here at Green Key the management team brings a lot of resources to us to help us with our work. They are willing to invest in new tools to help us get an edge on the competition. We also have an open-door policy, checking in with us on both a personal and professional level. When we feel things couldn’t get any worse, we know we have the support at Green Key from all levels of management.”

Feb 26, 2024

The Essence of Marketing Strategy: Driving Business Success

In the intricate world of business, a marketing strategy serves as the cornerstone upon which companies build their path to success. But what exactly is the marketing strategy, what are the different types of marketing strategies, and how does it work? In this article we’ll explore these questions and delve into the essence of effective marketing strategies.

What is Marketing Strategy?

According to Investopedia.com, “A marketing strategy refers to a business’s overall game plan to facilitate the buying and selling of its products or services. A marketing strategy determines how to reach prospective consumers and turn them into customers. It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion.”

Types of Marketing Strategy

Types of marketing strategies include:

  • Social Media Marketing
  • Search Engine Optimization
  • Pay Per Click (PPC)
  • Email Marketing
  • Content Marketing

How Does it Work?

A marketing strategy functions as a road map that guides all marketing activities and initiatives. It begins with a thorough understanding of the target market – their needs, preferences, and pain points. Based on this understanding, the strategy defines the positioning of the company’s offerings and determines the most effective channels and messages to reach the target audience.

Key components of a marketing strategy include:

Market Segmentation: Identifying and segmenting the target market based on demographics, psychographics, and behavior.

Value proposition: Articulating the unique value that the company offers to its customers and differentiating itself from competitors.

Channel selection: Choosing the most appropriate marketing channels to reach the target audience, such as social media, e-mail marketing, content marketing, or traditional advertising.

Messaging and Creative: Crafting compelling messages and creative assets that resonate with their target audience and communicate the value proposition effectively.

Measurement and Analysis: Establishing key performance indicators (KPIs) to measure the success of marketing efforts and continuously analyzing data to optimize performance.

In conclusion, understanding marketing strategies, its types, and how it works are vital for business success, enabling companies to drive growth and engagement effectively.  

Feb 27, 2024

The Essence of Marketing Strategy: Driving Business Success (Part II)

With a grasp of the fundamental concept of Marketing Strategy, let’s explore its advantages in more detail and uncover the steps to effectively craft one.

Benefits of Marketing Strategies

  • Clear Direction: A well-defined marketing strategy provides a clear roadmap for achieving business objectives. It aligns marketing efforts with overall goals, ensuring that every action contributes to the company’s success.
  • Customer Engagement and Loyalty: A strategic approach to marketing fosters deeper connections with customers. By understanding their needs and preferences, companies can tailor messages and experiences that resonate with their audience, leading to increased engagement and loyalty.

Marketing Stratego also highlights a few benefits including:

  • “Increased Brand Awareness: A strong marketing strategy helps increase brand awareness by promoting the business’s products or services to the target audience. This, in turn, leads to more recognition and recall of the brand, which ultimately leads to more sales and customer loyalty.”
  • “Increased Sales and Revenue: A well-designed marketing strategy leads to increased sales and revenue by attracting more customers to the business and increasing their willingness to purchase. This can be achieved through effective targeting, promotions, and other marketing efforts.”
  • “Better Customer Targeting: A good marketing strategy helps businesses understand their target audience and create campaigns that are relevant to them. This leads to more effective and efficient marketing, as businesses are able to reach their target customers more effectively and achieve better results.”
  • “Competitive Advantage: A strong marketing strategy can give a business a competitive advantage by differentiating it from its competitors. By creating unique and effective campaigns, businesses can stand out in their market and attract more customers.”
  • ‘Improved Lead Generation: A good marketing strategy helps businesses generate more leads by promoting the business’s products or services to the target audience. This leads to more opportunities for businesses to convert those leads into customers and increase their revenue.”
  • “Improved Brand Image and Reputation: A well-designed marketing strategy helps improve a business’s brand image and reputation by creating positive associations with the brand. This, in turn, leads to increased customer loyalty, as customers are more likely to do business with a brand they view positively.”
  • “Increased Market Share: A strong marketing strategy helps businesses increase their market share by attracting more customers and retaining existing ones. This, in turn, leads to increased revenue and growth for the business.”
  • “More Effective Use of Resources: A good marketing strategy helps businesses make the most of their marketing budget and resources. By identifying the most effective channels and campaigns, businesses can maximize their return on investment and achieve better results.”
  • “Better Return on Investment (ROI): A well-designed marketing strategy helps businesses achieve a better return on investment by increasing sales and revenue and maximizing the use of resources. This, in turn, leads to increased profitability and growth for the business.”

Now that we’ve highlighted the benefits of a marketing strategy, lets’ explore the process of creating an effective one.

According to Hubspot.com, here are the eight steps a company should take during the marketing strategy process:

  • Conduct market research: “…you need to gather useful data for making informed decisions. Market research is like playing detective, but instead of solving crimes, you’re uncovering juicy details about your customers. Market research will help your businesses make data-driven decisions for your marketing strategy. It also makes it easier to understand your target market, find gaps, and make the most of your resources.”
  • Define your goals: What do you want to achieve through your marketing efforts? Whether it’s increasing brand awareness, driving sales, or diversifying your customer base, well-defined goals will guide your marketing strategy.”
  • Identify your target audience and create buyer personas: To create an effective marketing strategy, you need to understand who your ideal customers are. Take a look at your market research to understand your target audience and market landscape. Accurate customer data is especially important for this step…”
  • Conduct competitive analysis: To begin your competitive analysis, start with your top competitors. Reviewing their websites, content, ads, and pricing can help you understand how to differentiate your brand. It’s also a useful way to find opportunities for growth.”
  • Develop key messaging: Craft compelling massages and creative assets that effectively communicate your value proposition and resonate with your audience. Ensure consistency in messaging across all channels to build brand recognition and trust.
  • Choose your marketing channels: You know what you have to say, now decide on the best marketing channels for your message. Your top goal for this stage of your strategy is to align your channel choices with your target persona’s media consumption habits. Start with media channels you’re already using. Then, consider a mix of traditional and digital channels such as social media, TV, email marketing, podcast ads, SEO, content marketing, and influencer partnerships. To streamline this process, think of your assets in three categories — paid, owned, and earned media.”
  • Create, track, and analyze KPIs: At this stage, you’ll shift from marketing detective to numbers nerd. With a little planning and prep, your analytics can unveil the mysteries of marketing performance and unlock super insights. Review your strategy and choose measurable KPIs to track the effectiveness of your strategy. Create a system that works for your team to collect and measure your data.”
  • Present your marketing strategy: A finished marketing strategy will pull together the sections and components above. It may also include: Executive Summary, Brand Identity, and a Marketing Plan and Tactics”