17Jul

Ten years ago, on July 13, 2013, Green Key Resources opened its doors in Rockville, Maryland. Led by Judy Holt, a 35-year industry veteran who is now a Partner at Green Key and Head of Professional Services, the Rockville office – Green Key’s fourth – was established to introduce Green Key to the Washington, D.C. metro market. “Green Key was a complete unknown in this market at the time,” Ms. Holt recalls. “But over the last ten years, we’ve built a respected brand and a reputation for industry-leading client service.”  

Critical to Rockville’s success has been building a collaborative, supportive team. Sales leaders work closely with clients to identify their staffing needs and position profiles, while a team of experienced recruiters source outstanding candidates to match them to the best available positions for personal and professional growth. Green Key Rockville has an experienced team that can address a wide range of staffing needs and fill a variety of temporary and permanent positions.

Reflecting on the past 10 years

Over the past decade, the team in Rockville has celebrated many milestones together, both professionally and personally. “We’ve grown into an incredibly cohesive team,” says Nicole Rusnak, Principal at Green Key, who was promoted to leadership last year. “We truly support each other and celebrate each other’s successes, creating an atmosphere where everyone wants to do their best. We know that each team member is important and has a critical role.”

“We want to be the place people call first when contemplating their staffing needs. We didn’t get to where we are overnight,” adds Amy Raymond, Senior Recruiter, who has worked alongside Judy for nearly 15 years. Nicole chimes in, “We’ve invested a lot of time and effort to build the team and client list we have today, and we have to keep working hard to exceed the expectations of existing clients while growing our business.”

Initially, the team in Rockville worked strictly with clients in professional services and office support. Today, they have developed a broad clientele across various industries, filling varied roles in human resources, accounting, finance, marketing, legal support, and more. “In the past few years, the team has learned to adapt and change during the heat of the pandemic,” observes Amy.

Green Key Rockville is excited to continue growing their team and networking across their local community. If you’re interested in learning more about their team, or perhaps even joining them professionally, check out Green Key’s open jobs. Rockville is more than ready to take on the next decade!

Influencer is the Hottest New Marketing Career (Sample)

When the pandemic hit and Americans hunkered down, spending on essentials and entertainment, but on little else, brands naturally cut their marketing budgets.

One area that survived was social media influencers. After dipping slightly at the outset of the quarantine, social influencer spending quickly returned to pre-COVID levels. Meanwhile, other advertising, including digital, continued to decline so much that 7-in-10 CMOs have seen an average 19% cut in their marketing budgets.

From an almost accidental niche specialty, influencer marketing has become a big part of digital marketing. Spending on social influence was estimated to hit $9.7 billion this year.

Marketers report that for every $1 they spend on social influence they earn an average media value of $5.78. No surprise then that influencer jobs have become one of the hottest new marketing careers. By virtue of the relationship they’ve established with their audience, social media influencers can introduce their followers to a new brand, or boost an established brand’s sales simply by posting about them.

Until recently, influencers didn’t see what for many began as a hobby as a career. They wrote blogs, posted videos and images to YouTube and Instagram channels and otherwise produced content about what most interested them. As they gained followers, they gained influence and companies noticed.

Kylie Jenner, with 164 million Instagram followers, can drive huge sales for her cosmetics line and for other products she promotes. So effective is her influence that companies pay her hundreds of thousands, even up to a million to post about their products.

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