Marketing Manager

in Marketing & Sales
  • Rochester, New York View on Map
  • Salary: $100,000.00 - $131,000.00
Permanent

Job Detail

  • Experience Level Manager
  • Degree Type Bachelor of Arts (BA)
  • Employment Full Time
  • Working Type Hybrid
  • Job Reference 0000018352
  • Salary Type Annually
  • Industry Architecture, Engineering & Design
  • Selling Points

    Lead impactful marketing initiatives driving visibility and regional presence. Collaborate with leaders to innovate strategies and enhance client engagement. Foster team growth and creativity in a dynamic environment.

Job Description

Overview

  • Lead and inspire a dynamic marketing team to drive visibility and strengthen the client's presence across the region.
  • Collaborate with technical leaders and business developers to ensure compelling marketing strategies and materials.
  • Shape impactful marketing initiatives aligned with innovation, collaboration, and client-focused objectives.
  • Foster a culture of growth, creativity, and balance within the marketing team.
  • Engage in purpose-driven work that delivers measurable impact to clients and communities.
  • Develop and implement regional marketing strategies aligned with firm-wide objectives.
  • Monitor market trends and legislative activities to inform strategies and opportunities.
  • Collaborate with leadership to plan workloads, training, and departmental goals.

Key Responsibilities & Duties

  • Manage a team of marketing professionals, providing direction, coaching, and performance feedback.
  • Oversee recruitment, onboarding, and professional development initiatives for the marketing team.
  • Ensure quality control and compliance for all marketing deliverables.
  • Analyze research data related to clients, competitors, and markets to inform strategies.
  • Develop and implement marketing strategies aligned with firm-wide objectives.
  • Collaborate with business development teams to enhance client engagement and relationships.
  • Track marketing metrics and outcomes to drive continuous improvement.
  • Foster a collaborative and creative team culture supporting professional growth.

Job Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, Graphic Design, or related field.
  • 7+ years of experience in proposal writing within the professional services industry.
  • Proven leadership experience managing marketing teams and initiatives.
  • Advanced proficiency in Adobe Creative Suite, Microsoft Office, and CRM tools.
  • Strong strategic thinking, organizational, and communication skills.
  • Certified Professional Services Marketer (CPSM) certification preferred.
  • Ability to thrive in fast-paced environments with tight deadlines.
  • Participation in industry events and professional organizations is advantageous.
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