Lead impactful growth strategies in healthcare business development. Develop innovative marketing plans targeting new opportunities. Collaborate with leadership to drive organizational success and expansion.

SVP Business Development
in Marketing & Sales PermanentJob Detail
Job Description
Overview
- Lead business development strategies to drive growth in healthcare services.
- Develop and implement comprehensive marketing and sales plans targeting new opportunities.
- Collaborate with senior leadership to align business goals with operational strategies.
- Establish and maintain relationships with health plans and care management organizations.
- Oversee the structure and performance of the business development team.
- Ensure compliance with federal, state, and local regulations.
- Contribute to quality improvement initiatives and strategic planning efforts.
- Conduct market research to identify trends and opportunities for expansion.
- Develop private pay marketing strategies and associated budgets.
Key Responsibilities & Duties
- Direct and oversee the business development team’s activities and strategies.
- Analyze service areas to identify new market targets and opportunities.
- Establish contractual relationships with health plans and other entities.
- Assist in implementing managed care programs with a focus on enrollment.
- Develop marketing strategies for specialty programs and private pay markets.
- Conduct training for marketing representatives and regional teams.
- Review reports and provide recommendations to the executive team.
- Ensure adherence to HIPAA requirements and agency policies.
- Participate in quality improvement initiatives and regional teams.
Job Requirements
- Bachelor’s degree in business or health-related field required.
- Minimum of five years of experience in home health care business development.
- Proven ability to develop and execute strategic plans and marketing strategies.
- Experience with administrative, operational, and program development responsibilities.
- Proficiency in computerized systems and excellent communication skills.
- Valid driver’s license and ability to travel as needed.
- Knowledge of healthcare marketing and regulatory compliance.
- Ability to work effectively under pressure and meet deadlines.
- Commitment to quality improvement and professional development.
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