Digital Marketing Specialist

Overview

• Collaborate with marketing teams to strategize and execute impactful digital campaigns.
• Leverage B2B marketing expertise to drive brand awareness and lead generation.
• Develop and optimize email marketing campaigns using industry-leading platforms.
• Analyze campaign performance to provide actionable insights and recommendations.
• Ensure compliance with digital marketing regulations and best practices.
• Manage multiple projects independently, ensuring timely delivery and alignment with goals.
• Stay updated on digital marketing trends and platform capabilities.
• Contribute to the development of strategic marketing initiatives.

Key Responsibilities & Duties

• Design and execute email campaigns, including automated workflows and segmentation.
• Develop paid media strategies for platforms like LinkedIn, Google, and Meta.
• Monitor campaign performance using analytics tools and optimize for better results.
• Collaborate with content and design teams for campaign deliverables.
• Ensure accurate targeting, tracking, and alignment with campaign objectives.
• Manage projects using workflow tools, ensuring clarity and timely completion.
• Provide structured reporting on campaign outcomes and insights.
• Maintain database hygiene and compliance with email marketing regulations.

Job Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, or related field.
• Minimum of four years of experience in B2B digital marketing.
• Proficiency in platforms like LinkedIn Ads, HubSpot, and Google Analytics.
• Strong analytical skills for interpreting data and optimizing campaigns.
• Experience with email marketing and paid media campaign management.
• Knowledge of compliance regulations like CAN-SPAM and GDPR.
• Exceptional communication skills with attention to detail and accuracy.
• Familiarity with the legal industry is preferred but not required.