Marketing Automation Strategist

Overview

• Lead marketing automation strategies to enhance customer acquisition, retention, and growth.
• Collaborate with cross-functional teams to deliver impactful campaigns and initiatives.
• Develop and execute digital marketing strategies, including email and social media campaigns.
• Monitor and analyze marketing performance metrics to optimize strategies.
• Coordinate marketing materials and content updates across various channels.
• Support event planning and execution, ensuring alignment with marketing goals.
• Drive innovation and process improvements within marketing workflows.
• Stay updated with industry trends to maintain competitive marketing strategies.

Key Responsibilities & Duties

• Manage project workflows, timelines, and deliverables for marketing initiatives.
• Collaborate with creative teams to develop and update marketing collateral.
• Execute digital marketing strategies, including website updates and KPI tracking.
• Coordinate tradeshow and event logistics, ensuring strategic alignment.
• Develop dashboards and reporting structures for performance measurement.
• Monitor social media trends and benchmark competitor activities.
• Facilitate project meetings and recommend process improvements.
• Support annual marketing goal planning and strategy development.

Job Requirements

• Bachelor of Arts (BA) degree in Marketing or related field.
• Minimum of 5 years of experience in marketing or related roles.
• Proficiency in marketing automation tools and digital marketing platforms.
• Strong project management and organizational skills.
• Experience with social media management and email marketing strategies.
• Ability to analyze and interpret marketing performance metrics.
• Excellent communication and collaboration skills.
• Familiarity with event planning and coordination.