06Jun

The last year has brought immense changes to the global economy, job market, and education systems with most going virtual. Students, especially college students, have had to adapt to a completely new way of learning.

Higher education is an indispensable opportunity for students to gain the skills and education they need to prepare for their dream careers. Microsoft, along with LinkedIn, is committed to a goal of helping 25 million job seekers globally gain the skills they need to land a job in this new economy. Now, they’re taking that same focus to higher education students with a new tool called Career Coach in Microsoft Teams for Education.

At Green Key Resources we’re big fans of Microsoft Teams, having spent most of our time on Teams over the last year working remotely. Pair that with the fact that we spend our days helping people achieve their career dreams, it’s no surprise that we were thrilled to discover this new tool.

Graduating from college and starting your career is a challenging and exciting time. Career Coach empowers students by providing personalized guidance and resources to navigate their career journey, thereby preparing them for the transition from student to working professional.

Eleanor Donoghue, Head of Career Services at University College Cork said in Microsoft’s blog post announcement, “Career Coach is embracing innovation and technological change, enhancing skills to enable our students to be resilient, innovative, and globally connected—capable of coping with technological and other transformational changes ahead for the future of work. Students can learn at their own pace, in their own time and be supported on their bespoke career development pathway.”

It’s never too early to start setting career goals. Career Coach helps higher education students. From the first day at their university, all the way to their graduation Career Coach can guide them. Just like LinkedIn, students set up a profile to acknowledge their current skills. They can highlight their coursework, job experiences, and identify skills to develop in their college career.

With its connection to LinkedIn, students can connect with alumni, recruiters, peers, and faculty to start networking early and show off their achievements, a practice that is often uncomfortable to adapt once you’re well into your career.

Having action items and a focused approach to addressing your career goals is a great practice, no matter where you’re at in your career. Career Coach allows students to turn abstract aspirations into actionable, personalized steps to help them gain real-world skills, all while tracking their progress along their desired career path.

This type of innovation makes us hopeful that the next few years of college graduates will feel confident as they enter the workforce, despite a rather untraditional education they’ve experienced in the last year.

How do you track your career goals? What skills do you wish you had learned before entering the workforce? Any advice for new graduates? Share your thoughts with us on our LinkedIn, Facebook, or Twitter!

Photo by Avel Chuklanov on Unsplash

Retail Marketers Get New Trends Tool

Facing tighter digital media budgets even as consumers spend more time online than ever, marketers have a new tool to help them spend those fewer dollars more effectively.

Google’s new Rising Retail Categories lists the fastest-growing product categories based on what users search for. With the interactive tool a marketer can drill down by category, locale and week, month or year to see what’s trending and the top search terms being used.

For May, the top retail categories had a 200% increase over the month before. Topping the list are “Golf bag accessories.” By far, the top search query is “golf push cart” with the biggest volume of searches coming from Michigan, Illinois, California and New York.

For the week of Mother’s Day, greeting cards was the top retail search category and “happy mother’s day” the top increasing query.

Announcing the launch of the Rising Retail Categories, Google Product Manager Pallavi Naresh said that marketers have long used Google Trends to understand consumer interests and discover how they are changing. “Since COVID-19 began, we’ve heard from our retail and brand manufacturing partners that they’re hungry for more insights,” she said.

“But if they don’t know what to look for, there isn’t an easy way to understand which product categories are gaining in popularity, and might pose an opportunity,” Naresh said, explaining Google launched the new tool to make it easier for marketers and retailers to know at a glance what product-related categories are the fastest growing in search.

Marketers will still look to Google Trends for insight to products that don’t make the Rising Retail Categories list. Bigger businesses and marketers with more ample budgets also have numerous marketing services available to them, which a broader perspective and greater depth on consumer search and buying intent.

While the new tool is modest in the amount and type of product trend data it offers, it is one more tool in the toolbox the search giant’s ThinkWithGoogle provides for free, making it especially attractive to small businesses and tight-budget retail marketers.

Photo by NeONBRAND on Unsplash

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Don’t Be Afraid to Ask For Help

Why is asking for help so hard?

Some people seem to do it naturally; others become a pest because they’re always asking for help when they should know how to do it themselves. But, as research and studies show, the majority of us hesitate to ask for help when we really need it. We wait until we have no choice and the problem has become so much larger.

Yet, people are surprisingly willing to help. Studies tell us that people are 48% more willing than expected to help complete strangers.

Asking for help has proven benefits, writes Wayne Baker, Ph.D., is a professor at the University of Michigan’s Ross School of Business, and author of All You Have to Do Is Ask. In an article for SHRM, Baker lists several including contributing to the success of new hires, relieving stress, better job performance and contributing to innovation and creativity.

In light of all that, why don’t more of us ask our co-workers for help? Baker says there are 8 main reasons:

  1. We underestimate other’s willingness to help. We fear being rejected.
  2. An ingrained sense we need to solve our own problems.
  3. The social costs of asking for help; being perceived by others as weak or incompetent.
  4. The work culture is such that it actually is unsafe to admit you need help.
  5. The organizational structure makes it difficult to know whom to turn to for help.
  6. We’re not clear what help we need or how to ask for it.
  7. We worry we haven’t earned the privilege — built up the “credits” — to ask.
  8. We don’t want to appear selfish.

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