Welcome back to #WeAreGreenKey, where we shine a spotlight on our powerhouse agency team.
We chatted this week with Brittany Kinsella, Marketing Analyst on the Corporate Marketing team at Green Key. Coming from an entirely different industry, Brittany joined Green Key a year ago and assumed her first position in marketing and recruiting. Focused mainly on content creation and design, she has learned and grown abundantly in the past year and is looking forward to continuing her journey at Green Key.
How did you first get started in Marketing?
I double majored in Communication Studies and Writing & Rhetoric when I was in college. I always knew I wanted to work in some form of media or entertainment. When an interview at a major music label went well, I was thrilled to accept the position and get my start in the industry. I spent four years in A&R Administration and, while I learned a lot, the experience was generally negative. In addition to the toxic environment, I wasn’t using the skills I gained in college.
Last September, I decided to start sending my resume out in hopes of switching to something more aligned with my talents and creativity. Since then, my first year at Green Key has been nothing short of educational, supportive, and healthy.
What motivates you as a Marketing Analyst?
I love that this role allows me to be as creative as possible. Through written blog posts, newsletter distribution, video creation, web design, and social media marketing, I’m able to produce relevant content for the company on a daily basis. Being able to use the side of my brain I couldn’t use in my previous position keeps me motivated every single day.
My manager, Becca Smith, is also the most supportive person I could possibly work with. She creates an open line of communication and a productive environment where there is always room for me to grow. I can’t wait to continue working with her and the rest of the Corporate Marketing team.
What is the most important thing you’ve learned in your role thus far?
Working with other departments is essential for a successful marketing team. I try to partner with as many different teams as possible in order to create a variety of content. If an industry has a hot trend going on, I know I can reach out to someone on that team and create something for them to share online or with their candidates and clients. It’s important to collaborate and combine skills for the company to prove itself as a subject-matter expert.
Why is marketing so important in recruiting?
Our ongoing goal is to improve the way people view recruiters. Unfortunately, candidates with previously negative experiences often view recruiters with a poor reputation. Our team is here to reverse that mindset, especially for recruiters at Green Key. Recruiters are an excellent resource for any job seeker and we want to expose the opportunities they hold. Using our platform to focus on industry trends, interview tips, and workplace culture helps us to do just that.
What sets Green Key apart from other staffing agencies?
Green Key is the most supportive and encouraging company I have ever worked for. Between the empathetic leadership and effective work-life balance, this is an agency that not only takes care of you, but trusts you at the same time. If you are looking for an agency where you can prioritize relationships and advance your career, while also remaining autonomous, Green Key is it.
Now that you’ve hit your first-year mark, what are your goals moving forward?
I want to continue learning more about digital marketing! In the past year, I have been exposed to lessons in Salesforce and WordPress design, email and social media analytics, and the importance of internal and external communications. My hope going forward is to use those skills to create even more effective campaigns and assist other teams when needed. Additionally, I also hope to gain some management experience from Becca as I continue to learn from her and the team.
