06Jun

As we close out 2022, we’d like to take a moment to recognize the incredible people at Green Key who have made this year memorable. We’ve featured a handful of amazing staff members through our #WeAreGreenKey series, and they all had unique and positive experiences to share.

To round out the year, we are reflecting on some of their best thoughts and memories. We are so excited to continue into 2023 with open minds and more innovation! Happy New Year and remember #WeAreGreenKey!

Adina Goldman

“We’re in the business of people management, which includes offering our employees a platform to make their voices heard and listening to them. Feedback is not only necessary, but it’s also vital in what we do, so that we can better assess where there may be gaps or room for improvement and change, that will ultimately benefit our employees in the long run.”

Deloris Jones

“We are not just recruiters; we manage and help navigate people toward their desired career goals. It’s caring about the people you are working for and making sure that they are not just a number.”

Cheryl Chasen

“The original founding partners always follow through on their commitments.  They respect the work-life balance and have done an exceptional job of navigating the recent challenges of COVID-19.  They are very flexible and offer the tools necessary to be successful.  This environment fosters creative thinking and enables constant improvement.  I always try to emulate this with my team.”

Ryan Calpin

“Perseverance is also very important. Everyone knows how to make a goal, stick to it, and see it through. Every month is a record month. Recruitment will always be a rollercoaster, so it’s crucial to be mindful of what you’re comparing yourself to.”

Larry Goodman

“There are awesome monetary advantages in this business. I encourage any recruiter to try your hand at Pharma. It’s an industry that continues to grow and rarely takes a dip. Even during the pandemic, we were able to support companies that had their hand in COVID trials. It’s a stable field with tons of new business opening up. As a Pharma recruiter, you won’t always be working on the same “stale” jobs. We have a full variety of clients that we work with.”

Kayla Jones

“I think there’s so much potential with our LMS (Learning Management System) and to continue to innovate on the learning side. We can really leverage the deep wells of recruiting. There are people at Green Key who have been here for 10+ years, which is rare for a recruiting agency. I think there is a lot more I can give to and learn from Green Key.”

Brittany Leader

“When I first came here, we were super small and boutique, but now we’re bigger. But what I love about Green Key is that it still feels personable. Even though we’ve grown tremendously, we’ve maintained our boutique feel. It really sets us apart from other firms. I also applaud the marketing team. In the last couple years, they’ve created an outreach we didn’t have previously. Now that we’re mostly remote, it’s nice to have this additional sense of community and put names to faces.”

Todd Bernard

“When I first got here, Green Key was a smaller company. Now, we are looking toward the future and want to build on our success and maximize our potential, which includes taking advantage of all the opportunities in front of us, while maintaining the unique culture that we all benefit from.”

Anthony Agosto

“The pandemic was difficult, but I take pride in our team right now, as they are open to learn and take constructive criticism. We have open and complete transparency with each other. This also allows us to improve our day-to-day operations based on the feedback from recruiters and temp employees. We also have a tight connection with the other back-office departments, which helps us to feel needed and respected.”

Patrick Friel

“At Green Key, there is no ceiling to what one can achieve. This is true in regard to where we work, who we work with, and what we work on. It’s free game for anyone who wants to work hard for it. Green Key makes sure to put the time in for everyone to succeed. No one will fail here because of lack of training. We’re embedded in everyone’s success and always willing to invest in you.”

Karen Martinez

“Green Key is responsive to market changes. Other agencies can become stagnant in their status quo, which makes them unable to see the field. Green Key supports and welcomes leaders that can capture new markets. It makes us an innovator and not a follower. You’re always given the bandwidth and autonomy to spread your wings and try something new.”

Becca Smith

“The career progression that I’ve had has introduced me to a lot of different industries. The way I see it is that if you have the principles of marketing down, you can transfer them from audience to audience. The thing that drew me to this role was wanting to have ownership and being able to build something from the ground up.”

Sean Coyne

“Construction is the most tangible industry we can recruit for. Everywhere you go, there are buildings that have been or need to be constructed. This is also an industry that is built on honesty and integrity. We are always looking for a transparent line of communication with our candidates and clients. Because people who work in construction already have that quality, it’s much easier to build a rapport.”

Angela Singh

“We’re not just a company where you simply come in and work your 9-5. The people here truly build a relationship with you and take your suggestions. Last year, I went through an illness, and everyone has been exceptionally caring about it. They want the best for me both personally and professionally. It’s not just about numbers at Green Key and that makes a huge difference to me.”

Mary Baynard

“When you’re working with great people, communication is second nature. My training was quick, but it was very hands-on, and they gave me many different strategies to pull from. It’s amazing to have accessibility from people who are seasoned and experienced.”

Andrew List

“We have the expertise. Specifically on the Financial Services team, we have people at the top who have all been doing this for 20+ years. I know that when I’m on the phone with a candidate, I can immediately establish my credibility. We also have the ability to chat with anyone by finding common ground and connecting with people on a personal level.”

Karlina Cardero

“I love that we have the ability to mold ourselves and our roles. I’m never boxed in at Green Key. We keep up with ongoing corporate trends. The way we used to work 10 years ago doesn’t exist anymore, but our management has the mentality to figure it out and change with the times.”

Brittany Kinsella

“Working with other departments is essential for a successful marketing team. I try to partner with as many different teams as possible in order to create a variety of content. If an industry has a hot trend going on, I know I can reach out to someone on that team and create something for them to share online or with their candidates and clients.”

Lauren Scutero

“I love that we are making a difference in this field. On a personal level, my son was diagnosed with Type 1 Diabetes when he was two years old. It made my work so much more real to me knowing there are people, especially children, who our work is helping in the long run. It is so close to my heart at this point. My son’s life is impacted by the people who we place.”

Feb 26, 2024

The Essence of Marketing Strategy: Driving Business Success

In the intricate world of business, a marketing strategy serves as the cornerstone upon which companies build their path to success. But what exactly is the marketing strategy, what are the different types of marketing strategies, and how does it work? In this article we’ll explore these questions and delve into the essence of effective marketing strategies.

What is Marketing Strategy?

According to Investopedia.com, “A marketing strategy refers to a business’s overall game plan to facilitate the buying and selling of its products or services. A marketing strategy determines how to reach prospective consumers and turn them into customers. It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion.”

Types of Marketing Strategy

Types of marketing strategies include:

  • Social Media Marketing
  • Search Engine Optimization
  • Pay Per Click (PPC)
  • Email Marketing
  • Content Marketing

How Does it Work?

A marketing strategy functions as a road map that guides all marketing activities and initiatives. It begins with a thorough understanding of the target market – their needs, preferences, and pain points. Based on this understanding, the strategy defines the positioning of the company’s offerings and determines the most effective channels and messages to reach the target audience.

Key components of a marketing strategy include:

Market Segmentation: Identifying and segmenting the target market based on demographics, psychographics, and behavior.

Value proposition: Articulating the unique value that the company offers to its customers and differentiating itself from competitors.

Channel selection: Choosing the most appropriate marketing channels to reach the target audience, such as social media, e-mail marketing, content marketing, or traditional advertising.

Messaging and Creative: Crafting compelling messages and creative assets that resonate with their target audience and communicate the value proposition effectively.

Measurement and Analysis: Establishing key performance indicators (KPIs) to measure the success of marketing efforts and continuously analyzing data to optimize performance.

In conclusion, understanding marketing strategies, its types, and how it works are vital for business success, enabling companies to drive growth and engagement effectively.  

Feb 27, 2024

The Essence of Marketing Strategy: Driving Business Success (Part II)

With a grasp of the fundamental concept of Marketing Strategy, let’s explore its advantages in more detail and uncover the steps to effectively craft one.

Benefits of Marketing Strategies

  • Clear Direction: A well-defined marketing strategy provides a clear roadmap for achieving business objectives. It aligns marketing efforts with overall goals, ensuring that every action contributes to the company’s success.
  • Customer Engagement and Loyalty: A strategic approach to marketing fosters deeper connections with customers. By understanding their needs and preferences, companies can tailor messages and experiences that resonate with their audience, leading to increased engagement and loyalty.

Marketing Stratego also highlights a few benefits including:

  • “Increased Brand Awareness: A strong marketing strategy helps increase brand awareness by promoting the business’s products or services to the target audience. This, in turn, leads to more recognition and recall of the brand, which ultimately leads to more sales and customer loyalty.”
  • “Increased Sales and Revenue: A well-designed marketing strategy leads to increased sales and revenue by attracting more customers to the business and increasing their willingness to purchase. This can be achieved through effective targeting, promotions, and other marketing efforts.”
  • “Better Customer Targeting: A good marketing strategy helps businesses understand their target audience and create campaigns that are relevant to them. This leads to more effective and efficient marketing, as businesses are able to reach their target customers more effectively and achieve better results.”
  • “Competitive Advantage: A strong marketing strategy can give a business a competitive advantage by differentiating it from its competitors. By creating unique and effective campaigns, businesses can stand out in their market and attract more customers.”
  • ‘Improved Lead Generation: A good marketing strategy helps businesses generate more leads by promoting the business’s products or services to the target audience. This leads to more opportunities for businesses to convert those leads into customers and increase their revenue.”
  • “Improved Brand Image and Reputation: A well-designed marketing strategy helps improve a business’s brand image and reputation by creating positive associations with the brand. This, in turn, leads to increased customer loyalty, as customers are more likely to do business with a brand they view positively.”
  • “Increased Market Share: A strong marketing strategy helps businesses increase their market share by attracting more customers and retaining existing ones. This, in turn, leads to increased revenue and growth for the business.”
  • “More Effective Use of Resources: A good marketing strategy helps businesses make the most of their marketing budget and resources. By identifying the most effective channels and campaigns, businesses can maximize their return on investment and achieve better results.”
  • “Better Return on Investment (ROI): A well-designed marketing strategy helps businesses achieve a better return on investment by increasing sales and revenue and maximizing the use of resources. This, in turn, leads to increased profitability and growth for the business.”

Now that we’ve highlighted the benefits of a marketing strategy, lets’ explore the process of creating an effective one.

According to Hubspot.com, here are the eight steps a company should take during the marketing strategy process:

  • Conduct market research: “…you need to gather useful data for making informed decisions. Market research is like playing detective, but instead of solving crimes, you’re uncovering juicy details about your customers. Market research will help your businesses make data-driven decisions for your marketing strategy. It also makes it easier to understand your target market, find gaps, and make the most of your resources.”
  • Define your goals: What do you want to achieve through your marketing efforts? Whether it’s increasing brand awareness, driving sales, or diversifying your customer base, well-defined goals will guide your marketing strategy.”
  • Identify your target audience and create buyer personas: To create an effective marketing strategy, you need to understand who your ideal customers are. Take a look at your market research to understand your target audience and market landscape. Accurate customer data is especially important for this step…”
  • Conduct competitive analysis: To begin your competitive analysis, start with your top competitors. Reviewing their websites, content, ads, and pricing can help you understand how to differentiate your brand. It’s also a useful way to find opportunities for growth.”
  • Develop key messaging: Craft compelling massages and creative assets that effectively communicate your value proposition and resonate with your audience. Ensure consistency in messaging across all channels to build brand recognition and trust.
  • Choose your marketing channels: You know what you have to say, now decide on the best marketing channels for your message. Your top goal for this stage of your strategy is to align your channel choices with your target persona’s media consumption habits. Start with media channels you’re already using. Then, consider a mix of traditional and digital channels such as social media, TV, email marketing, podcast ads, SEO, content marketing, and influencer partnerships. To streamline this process, think of your assets in three categories — paid, owned, and earned media.”
  • Create, track, and analyze KPIs: At this stage, you’ll shift from marketing detective to numbers nerd. With a little planning and prep, your analytics can unveil the mysteries of marketing performance and unlock super insights. Review your strategy and choose measurable KPIs to track the effectiveness of your strategy. Create a system that works for your team to collect and measure your data.”
  • Present your marketing strategy: A finished marketing strategy will pull together the sections and components above. It may also include: Executive Summary, Brand Identity, and a Marketing Plan and Tactics”