Perhaps one of the most critical skills to have as a recruiter is the ability to source candidates. A strong sourcing strategy considers not only active candidates, but “passive” candidates as well. Passive candidates are those who are not actively job seeking, but still have the qualifications and potential you’re looking for. Recruiters have many different sourcing strategies to help them hire efficiently, attract top talent, and build relationships effectively.

Align with your client at all times

Prior to sourcing, be sure to connect with your client and determine what a strong candidate looks like to them. You want to be on the same page both before and during the sourcing process, so you’re not wasting time in the wrong talent pool. Understand which skills and experiences make a good fit for the position, while also considering role-specific keywords.

Establish and utilize your own brand

When reaching out to new candidates, especially those considered “passive,” always remember that they don’t know who you are. You are a brand new face and possible connection. Your online presence, specifically your LinkedIn profile, should reflect who you are not only as a recruiter, but a person as well. The “About” section of your page should highlight you work experience, as well as unique traits and common ground you’d want candidates to know about. Every recruiter says they have LinkedIn experience,” says Brooke Stemen, Director of Talent Acquisition at Green Key. “But the connections and engagement speak for themselves.”

Begin your outreach

Every recruiter has a different way of sourcing. And what works for one will not always work for another. For example, sourcing for a travel nurse positions will very different than sourcing for a cloud engineer. Knowing how to engage with specific candidates is the first step. Certain industries use social media, such as LinkedIn or Facebook, to network with other professionals. Other industries, however, might not use social media at all. You may have to consider sourcing through your company’s ATS, attending in-person events, or other sourcing channels dedicated to the field you’re searching in.

Nevertheless, you will always need to be prepared with curated messages when reaching out to them online. Indeed advises, “Create a subject line to interest potential candidates, which can encourage them to open your message. Include relevant information in the message that explains why their credentials impressed you. You can then provide a brief overview of the open role and the organization. The final section of your message can describe how you believe they can contribute valuable work to the team.”

Review your metrics

As you work, always remember to track and review your metrics. For instance, if a certain strategy is receiving more responses than another, it’s a good idea to take note of that going forward. This can help you run A/B tests and determine the best way for you to attract candidates. As noted earlier, not every strategy is going to work for every industry, position, or company.

Contact Green Key

If you’re interested in a fulfilling career in recruiting, check out our Join Green Key page and browse our internal jobs. Your next great career move could be around the corner!

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Green Key
Jun 6, 2023

It’s Election Day!

At the risk of being Captain Obvious, it’s Election Day. Have you voted?

Unlike any other, this election has seen a record number of Americans casting their ballot days, even weeks before today’s official voting day. COVID-19 made many of us wary of being exposed to the virus, so states took steps to make voting more convenient and to limit the need to visit a polling place.

That doesn’t mean you can’t vote in-person. Just be sure to check where before you head out. This year, your traditional polling place may no longer be available.

If you have a mail-in ballot, some states – but not all — will count your vote if it’s postmarked today. If you’re not sure what the rule is where you live, you can always turn in your ballot at a polling place.

Elections officials nationwide say they expect a record turnout. With the huge number of mailed ballots and pre-election day voting, results could take even longer than usual to be known. In very close races the results may take days or even longer to be known.

Photo by Janine Robinson on Unsplash


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Green Key

21 Ways to Celebrate Earth Day Today & Beyond

Happy Earth Day!

This annual holiday began in 1970 to demonstrate support for environmental protections. Today, Earth Day includes a wide range of events and celebrations across the earth.

While Earth Day only happens once a year, there are plenty of things you can do to help protect the earth and “go green.” We’ve compiled a list of 21 ways to help the planet & celebrate Earth Day today and beyond.

  1. Minimize your consumption of single-use plastic.
  2. Reuse before recycling.
  3. Recycle!
  4. Walk around your neighborhood and pick up litter to dispose of or recycle.
  5. Switch your lights off when you’re not using them.
  6. Use less water by taking shorter showers or cutting back on sprinkler use.
  7. Go digital! Get rid of paperwork and help the environment.
  8. Cut down on unnecessary travel.
  9. Turn your computer off when you’re not using it.
  10. Pack your own lunch to cut down on disposable packaging.
  11. Switch to low-energy light bulbs.
  12. Bring your own reusable bags to the grocery store to cut down on plastic bag use.
  13. Fix leaky faucets.
  14. Unplug electronics when they are not being used.
  15. Use rechargeable batteries instead of single-use batteries.
  16. Switch to a programmable thermostat to save energy while you’re away from home.
  17. Recycle old cell phones and electronics.
  18. Walk, bike, or use public transportation for errands two miles or closer.
  19. Shop eco-friendly products and stores.
  20. Start composting your food scraps.
  21. Plant a tree!

While many of these may seem like small changes, they can have a big impact on the health of our planet and all of us who live here. Happy Earth Day!

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Green Key