27Sep

Even though salary negotiation is a skill that significantly impacts one’s career trajectory, most candidates shy away from it as they worry about jeopardizing their job offer. However, salary negotiation does not have to be intimidating. In this blog, we’ll offer valuable tips and tactics to help you secure fair compensation and benefits.

Research and Know Your Worth

The foundation of successful negotiation lies in research. When entering negotiations, it is important to conduct thorough research into the industry. Gather data on industry standards and salary ranges for the position and location while also assessing your skills, experience, and education. Indeed offers useful tips to help you prepare a solid pitch. 

Timing

Candidates often wonder when is the best time to bring up the topic of salary. Glassdoor discusses how and when to start negotiating. Ideally, you should enter into salary negotiations after you’ve received a job offer. Be sure to express your enthusiasm for the position and gratitude for the offer then dive into compensation discussions.

Practice your Pitch

Preparing your salary negotiation pitch will help you to be clear, concise, and confident when discussing your expectations. Additionally, being able to articulate how your skills and experience align with the position’s responsibilities, makes a compelling case for your desired compensation.

Get it in Writing

Once an agreement has been reached, make sure to request a written offer letter that outlines the agreed-upon salary and benefits. Written documentation ensures both parties are aligned.

Stay Professional

Regardless of the outcome, always maintain a professional and gracious attitude throughout the process. This way, even if you don’t reach your desired salary, the impression your leave can impact your future at the company.

Salary negotiation doesn’t have to be intimidating. With research and preparation, you can confidently negotiate your compensation package during the hiring process. Remember, it’s not just about the money, it’s about negotiating for what you’re worth. 

Jun 6, 2023

Influencer is the Hottest New Marketing Career (Sample)

When the pandemic hit and Americans hunkered down, spending on essentials and entertainment, but on little else, brands naturally cut their marketing budgets.

One area that survived was social media influencers. After dipping slightly at the outset of the quarantine, social influencer spending quickly returned to pre-COVID levels. Meanwhile, other advertising, including digital, continued to decline so much that 7-in-10 CMOs have seen an average 19% cut in their marketing budgets.

From an almost accidental niche specialty, influencer marketing has become a big part of digital marketing. Spending on social influence was estimated to hit $9.7 billion this year.

Marketers report that for every $1 they spend on social influence they earn an average media value of $5.78. No surprise then that influencer jobs have become one of the hottest new marketing careers. By virtue of the relationship they’ve established with their audience, social media influencers can introduce their followers to a new brand, or boost an established brand’s sales simply by posting about them.

Until recently, influencers didn’t see what for many began as a hobby as a career. They wrote blogs, posted videos and images to YouTube and Instagram channels and otherwise produced content about what most interested them. As they gained followers, they gained influence and companies noticed.

Kylie Jenner, with 164 million Instagram followers, can drive huge sales for her cosmetics line and for other products she promotes. So effective is her influence that companies pay her hundreds of thousands, even up to a million to post about their products.

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